Pragmatic Play strengthens its presence in Argentina through new deal with Bplay

iGaming content provider Pragmatic Play announced Monday it has further expanded its footprint in Argentina through a new content partnership with Bplay in Buenos Aires Province.

The deal sees players of the Bplay brand gain access to Pragmatic Play’s slots portfolio, which includes titles such as Gates of Olympus.

The company stated this new deal "marks further success in Latin America for Pragmatic Play, which has picked up a number of awards in the region to further rubberstamp its standing as the leading supplier in the continent."

Victor Arias, Vice President of Latin American Operations at Pragmatic Play, stated: “Buenos Aires Province is a key target area for us within Argentina, and we’re very pleased to go live with one of its leading operators there, Bplay. Our multi-product solution continues to be extremely popular with LatAm players and we’re pleased that we continue to gain traction in this important market.”

Victor Arias

Sebastian Puente at Bplay added: “Pragmatic Play’s collection of slots brings a fantastic depth of gaming experiences to our players, something that we’re looking forward to. It’s a perfect partnership for us, and we look forward to seeing the results.”

Pragmatic Play continues to expand throughout Latin America. Back in September, the company announced a multi-product deal with operator Sysgaming. That deal followed Pragmatic Play's expansion of its existing Estelarbet partnership, which now includes the company's Bingo offering in Brazil, Chile, Peru, Ecuador.