BMM Testlabs appoints Adrianna Samuels as VP of Digital Business Development

Gaming testing laboratory BMM Testlabs announced Monday the appointment of Adrianna Samuels as Vice President of Digital Business Development.

Robert Reyes, Senior Vice President, Strategic Accounts, commented on her naming and said: "Adrianna's impressive background in the digital segments will enable BMM to grow our partnerships in sports betting and iGaming."

"Her role will focus on providing operators and regulators with best-in-class guidance and solutions for market expansion, compliance, geolocation, and cybersecurity. Adrianna will also build and maintain strong business relationships with new and existing clients," Reyes noted.

Samuels also stated her excitement to join the BMM team. "Sports betting and iGaming operators are in a competitive and complex environment that require strong partnerships with knowledgeable and well-versed partners like BMM, who are equipped with a suite of solutions to ensure client success," she commented.

BMM Testlabs is pleased to announce Adrianna Samuels (Cuccinello) as Vice President of Digital Business Development! #BMMTestlabs #Congratulations #VPDigitalBusinessDevelopment https://t.co/b0poEWahKb

— BMM Testlabs (@BMMTestlabs) October 10, 2022

Samuels brings extensive experience in sportsbook, online gaming, business development, risk, fraud, operations, and regulatory compliance to BMM, the company noted. In her previous role, she served as Chief Business Development Officer, providing consulting to sports betting operators.

The executive led the technology decisions necessary to create top-quality sports betting platforms, negotiated market access deals and joint ventures, had oversight of operational staff and VIP management, and instituted a strong regulatory and internal control environment, remarks BMM.

The lab recently showcased its products at Global Gaming Expo (G2E), which took place October 10-13 in Las Vegas. The company had global and regional staff on hand to provide support and advice to both new and existing clients. The company's areas of expertise include testing and certification across business segments such as sports wagering, iGaming, casino management, lottery services, cyber security and more. 

BMM was joined by BMM Innovation Group, which provides support in cybersecurity and responsible gaming education through its cyber defense company BIG Cyber and virtual training company RG24seven.