Sightline secures J.P. Morgan investment to develop omnichannel solution for retail and online operators

Sanjay Saraf, Head of eCommerce and Marketplaces at J.P. Morgan Payments (left); and Omer Sattar, Sightline's Co-founder, and Co-CEO.

2022-10-21

United States

Reading time 1:50 min

Gaming-focused payments provider Sightline Payments announced Thursday it has completed its latest round of funding, after securing a strategic investment from J.P. Morgan Payments. The deal will see Sightline work with J.P. Morgan Payments to develop an integrated omnichannel solution for resort and online gaming companies, serving the resort, entertainment, and lodging ecosystem.

Omer Sattar, Sightline Co-founder, and Co-CEO, said: "A gaming patron's money should be safe, secure, and should follow that patron effortlessly through their digital and brick & mortar lifecycle. We are confident that a strategic relationship with J.P. Morgan Payments will allow us to deliver a unique mobile user experience for those gaming industry patrons and power the digital transformation for gaming operators."


Omer Sattar

For his part, Sanjay Saraf, Head of eCommerce and Marketplaces at J.P. Morgan Payments, commented: "We believe that industry-specific contextual software is critical to powering any payments ecosystem to create a unique, engaging consumer experience and also to transform the revenue potential for merchants. This investment serves as one part of a multi-channel payments strategy J.P. Morgan Payments will be launching in the gaming and resort space in the coming months."

"Maintaining a safe gaming industry is a priority for us, and Sightline has created an impressive software platform highly tailored to the needs of the gaming and resort ecosystem. We are excited to work with Sightline to unlock the digitization potential in enabling highly contextualized payments for the gaming and resort industry," Saraf added.



Sanjay Saraf

Sightline's flagship Play+ product enables consumers to safely access gaming and entertainment in nearly every regulated digital gaming company in the United States, the payment solutions provider notes. In 2021, Sightline expanded its Play+ offering to support cashless gaming at casinos with launches at Boyd Gaming and Resorts World Las Vegas.

The Play+ cashless offering enables players to place their funds in a secure account, giving them access to their funds anywhere, anytime while also earning loyalty for all of their spendings, added Sightline. It also enables consumers to use their funds with more than 80 partners in 40+ states across the sports betting, lottery, horse racing, and online and brick-and-mortar casino markets.

NEW: @jpmorgan Payments will serve as the primary payments processor for Sightline’s Play+ ecosystem, enabling consumers to wager with more than 80 partners in over 40 states across the online and brick-and-mortar gaming industry. https://t.co/yucZDM2Rzs pic.twitter.com/dm786eRxrd
— Sightline Payments (@Sightline777) March 24, 2022

Earlier this year, J.P. Morgan Payments announced it would become the primary merchant acquirer for Sightline's Play+ ecosystem. This investment round is Sightline's first in 2022. It follows two funding rounds in 2021, which were led by William Foley's Cannae Holdings and Searchlight Capital Partners.