Genius Sports and bet365 to explore augmentation tech-powered betting products in partnership extension

Sports data and technology firm Genius Sports announced Monday a long-term extension of its official data partnership with bet365. Under the terms of the agreement, the company will continue to provide the operator with its exclusive portfolio of official data rights including the Premier League, NFL, CFL, AHL, and NASCAR, among others.

In addition, as the official data partner to the Mid-American Conference, Genius Sports will provide bet365 with the first and only official data feed for betting on NCAA sports. And in another first, Genius Sports and bet365 will explore the implementation of Genius' suite of new betting products powered by its Second Spectrum tracking and augmentation technology.

🚨 Exciting start to the week through our expanded partnership with @bet365.

📊 Alongside our full official data portfolio, this deal will explore the implementation of ground-breaking betting products, powered by our @SecondSpectrum tech.

Release: https://t.co/jqlUWFcECV pic.twitter.com/k09y9vr6pv

— Genius Sports (@GeniusSports) October 24, 2022

Mark Locke, CEO of Genius Sports, said: "Expanding our partnership with bet365, the largest sports betting brand in the world, demonstrates our commitment to delivering the most innovative and compelling products for our customers."

"Across thousands of events a year, including top-tier competitions such as the Premier League and NFL, we will provide bet365 with the highest quality content and first-of-its-kind betting experience to power immersive and real-time betting markets for millions of customers worldwide," he concluded.