Genius Sports expands Premier League partnership to include skeletal tracking tech

Genius Sports will continue as the Official Tracking Provider of FDC through its Second Spectrum technology. Already installed in every PL ground, Genius Sports’ technology is powered by computer vision and AI and will now automatically capture sub-second positional data on every player and the ball.

FDC will also work with Genius Sports to develop and exploit skeletal tracking data. These new insights will create "new opportunities" for media partners and power richer fan experiences which could "include dynamic, interactive metaverse applications that allow fans to put themselves directly into the action and control how they experience the game," Genius Sports noted. 

🚨 We've expanded our deal with Football DataCo & the @premierleague with skeletal tracking, creating an incredible platform for future innovation.

We'll capture huge levels of data & power 3D renders for fans, broadcasters, officials & more. Release: https://t.co/WeeyTILnSa pic.twitter.com/zg5UbGpttT

— Genius Sports (@GeniusSports) October 27, 2022

Global broadcast partners of the PL can access a suite of data-driven augmentation solutions, helping to bring their programs to life with live statistics and metrics including player speeds and shot velocities. PL clubs will also be able to deploy Genius Sports' advanced Insight feed to enhance performance through rich team and player metrics, integrated with machine-learned video indexing.

Adrian Ford, General Manager of Football DataCo, commented: "Technology continues to drive how data is collected, analyzed and presented. Working with Genius Sports' Second Spectrum technology enables Football DataCo to be at the cutting edge of what is possible, and we look forward to developing new ways of using data for our stakeholders."

Mark Locke, CEO of Genius Sports, added "This partnership is an important next step in demonstrating the way data and advanced technology can amplify storytelling and fan engagement. Genius has believed deeply in this vision for many years, which is now becoming a reality in partnership with Football DataCo and the Premier League. We're incredibly excited to work on solutions to enhance how the most popular league in world soccer is consumed by millions of passionate fans worldwide."

Mark Locke

Earlier this month, Genius Sports also announced it has been selected as the exclusive Official Data Partner of the Isuzu UTE A-League Men and Liberty A-League Women 2022-23 season. The move comes as part of a wide-ranging new partnership with the Australian Professional Leagues. 

According to the company, this partnership will also help to protect Australian soccer from the threats of match-fixing and betting-related corruption through Genius Sports' 24/7 bet monitoring technology and bespoke educational services.