Rivalry allies with Low6 to create new free-to-play esports Pick'em game

Sports betting and media company Rivalry Corp announced last week a partnership with sports gamification business Low6 to design and launch a new free-to-play Pick'em game for the 2022 League of Legends World Championship and The International 11, two of the most popular esports events in the world. 

From Monday until the conclusion of both events, users can register and predict match winners in each tournament for a chance to win over $25,000 across both competitions. 

Steven Salz, CEO and co-Founder of Rivalry Steven, said: "Our focus is consistently centered not only on engaging our existing customers, but attracting new users onto our platform in innovative ways."

LoL Worlds and Dota 2 TI pick em's are now live with real-money prizes up to $10k, free to play, check em out! (english language as well) 💸🎯

Check it out: https://t.co/Ci9L5eQsB1 https://t.co/kmBCw7lYUa

— Steven Salz (@StevenSalz) October 19, 2022

“Low6 has helped us deliver a high-quality free-to-play product to uniquely activate fans around two of the biggest esports events in the world and create more touchpoints to engage our users," he added

The free-to-play contest, which launched on October 20, has already attracted over 5,000 new registrants to the Rivalry platform. The company plans to offer more free esports Pick’em contests in the future for users in other regulated markets it operates in to both engage and acquire customers.

Jamie Mitchell, CEO and Co-Founder, Low6, also commented: “Esports is a growing and global phenomenon, and we knew it wouldn’t be long before we branched out to include it in our inventory."

"We are very proud to be working with Rivalry and demonstrating the flexibility of our platform in meeting the needs of an esports audience and further underlining its ability to drive acquisition in the industry,” Mitchell added.

Low6’s partnership with Rivalry marks its initial foray into esports and follows recent uptake from multiple operators utilizing its newly launched white-label service.

Josh Turk, Chief Strategy Officer, Low6, stated: “Rivalry is an iconic and global esports brand recognized among the next generation of bettors as the ultimate destination for online wagering. We’re excited to build upon the momentum of this partnership, connecting with esports fans worldwide and constantly evolving the gaming experience to acquire new audiences for Rivalry.”