FBM appoints Alejandro Pérez García as new General Director of its revamped Spanish division

Global gaming brand FBM has announced that Alejandro Pérez García will become the new General Director of its Spanish business unit, FBM Spain, "with the clear objective of relaunching operations at a national level."

In a statement, the company said that "innovation, quality, service, and teamwork will be an important part of the strategy that will drive the 'new' FBM Spain", which is based in the municipality of Massanassa, in Valencia.

The company also emphasized the national footprint of FBM Spain in the country, with its new slots and video bingo products adapting to the Spanish market demands "in terms of graphic appearance, operation, and cabinet visuals".

"The most recent products developed by FBM are collecting positive feedback among Spanish operators that had the opportunity to explore them," the company added.

In this regard, the newly appointed General Director said: "I am very grateful to FBM for this opportunity, and for the trust in my skills to relaunch the brand operations in the Spanish market."

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"The project presented was very challenging, and I loved FBM's products from the first day I saw them. I also think that the products have a considerable evolution margin in the middle and long-term futures, and this fact makes me confident that FBM products will occupy a highlight spot in the Spanish market," he added.

Regarding the appointment of Pérez García, FBM pointed out that he "has had a deep passion for the gaming industry for more than 35 years" and that "as a telecommunications engineer he developed his career between the IT area at Telefonica Group and the physical gaming industry with several experiences, projects, and responsibilities."

The executive also worked at Recreativos Franco and Zitro in different roles. "He loves challenges and always showed a natural ability to develop businesses and start operations from scratch in companies that have technological innovation as their core mission," the company added.

"With the same passion and strength that he lives by, Alejandro now gets the responsibility to lead FBM Spain with the firm conviction of transforming FBM into a new reference of the Spanish land-based gaming sector," the brand further stated.

Finally, FBM reported other additions to its Spanish division, among them Alejandro Masedo, who has more than 15 years of experience in the gaming sector, and who is the new commercial responsible in FBM Spain. He will get "a relevant role" in the relaunch operation by ensuring the commercial development of the company.

Furthermore, Joana Litrán has a new role in FBM Spain. Besides the commercial supervision already developed before for FBM, Litrán will now lead permanent training sessions about FBM products for promoters and staff working in the gaming rooms, the brand concluded.