Pragmatic Play expands South Africa footprint through new content deal with World Sports Betting

iGaming industry provider Pragmatic Play announced Wednesday it has extended its reach in South Africa through its latest partnership with operator World Sports Betting. 

The latest deal encompasses an array of Pragmatic Play verticals that will be delivered simultaneously including its slot titles. This segment encompasses recent launches Striking Hot 5 and Happy Hooves, as well as player favorites such as Sweet Bonanza. 

Live Casino titles will also be made available to World Sports Betting players, including classics such as Roulette and Blackjack, as well as innovative games such as Boom City.

Other RNG products will also be included in the agreement, involving Pragmatic Play’s Scratchcards containing World Gold Scratchcard and Queen of Gold Scratchcard games. 

This deal highlights Pragmatic Play’s further expansion in the African Market as it continues to grow its brand exposure across the region, "generating new leads that empower operators to gain traction," according to the company.

Irina Cornides, Chief Operating Officer at Pragmatic Play, said: “South Africa and the wider African market provide an opportunity for additional growth that we are keen to continue exploring."

“We are thrilled to be partnering with World Sports Betting and to deliver multiple verticals to their player base simultaneously through this agreement. We are very excited to see the reception our content receives from players," she added.

Warren Tannous, Chief Executive Officer at World Sports Betting, also commented: “World Sports Betting is excited to announce the partnership with Pragmatic Play. Its product is going to be a great addition to our existing offering, and we look forward to being able to roll this out shortly.”  

The announcement follows other recent content deals, including a partnership last week with operator Bingolar in Brazil, as the supplier targets LatAm expansion, encompassing the supplier's three main verticals.