Inspired to exclusively provide Betfred with managed services for its entire UK betting shop estate

Gaming content and technology provider Inspired Entertainment announced Wednesday a new five-year contract with UK-based bookmaker Betfred Group, which owns and operates over 1,400 betting shops in the UK-

Under the terms of this agreement, Inspired will exclusively provide Betfred with fully integrated managed services for its entire estate of over 5,500 terminals, including installation, remote and field technology support, as well as platform and content deployment. 

In addition, Betfred has committed to the procurement of 5,000 new Vantage server-based gaming-ready cabinets throughout 2023. As written by the company, Vantage, the latest addition to the Inspired VLT family, is powered by an intelligent operating system that features "a modern and intuitive next-generation menu" with key functionality that drives player game recommendations based on their playing sessions. 

Brooks Pierce, President and Chief Operating Officer of Inspired, said: "This is a milestone contract for Inspired, securing our largest UK betting shop customer estate until 2028."

"We are extremely pleased with the results of our new Vantage terminal, which Betfred has agreed to purchase as part of this contract, and we expect that arrangement to be the norm for our LBO customers going forward," he added. 

Mark Stebbings, Betfred Group Chief Operating Officer, also commented: "Inspired has been a trusted key supplier for 20 years with whom we have a very collaborative partnership."

"We aspire to provide our customers with the best possible experience and Inspired's new Vantage cabinet delivers. We have been impressed with Vantage's results and we are excited for our customers to enjoy Inspired's best-in-class innovative technology, hardware and content," he concluded. 

Back in October, Inspired attended G2E in Las Vegas, showcasing its diverse portfolio of new iGaming content and its game portfolio of over 200 titles. The company also presented new promotional tools, themes that leverage its Big Bonus and Big Spin Bonus high-performing free spin mechanics; and a suite of omni-channel content that allows players to experience proven content in multiple categories.

Yogonet held an exclusive interview with Pierce ahead of the expo, in which he also tackled growth in a variety of segments, new contracts signed this year, and expansion plans for the near future.