BetMGM appoints former soccer player Tim Howard as brand ambassador

BetMGM announced Tuesday the signing of retired U.S. soccer star Tim Howard as a celebrity brand ambassador. Howard's addition to the BetMGM team launches a series of free-to-play games and promotions, among other activations, that the sports betting company is planning in conjunction with the upcoming international soccer events and matches, including the FIFA World Cup.

"America's excitement for soccer is at a fever pitch and I can't wait to take it to the next level with BetMGM, offering new ways for fans to get engaged in the game," said Howard. "BetMGM is at the forefront of the sports betting industry and I'm proud to be part of the team ahead of the greatest tournament in all of sports."

BetMGM's free-to-play games and daily challenges throughout the 2022 tournament include: $250,000 Bracket – BetMGM players will have the opportunity to compete for a $250,000 grand prize by correctly predicting a perfect bracket; Tim Howard's Shootout Challenge – The daily free-to-play game will give BetMGM players the opportunity to face off against the goalie in a shootout. 

The Secretary of Defense reporting for duty 🇺🇸 ⚽️

We’re thrilled to welcome @TimHowardGK to the BetMGM Family 🦁

More ⬇️ https://t.co/Hbo0F55evc

— BetMGM 🦁 (@BetMGM) November 15, 2022

New Customer Offer – Any sports fan who signs up for a BetMGM account during the tournament will earn a risk-free bet up to $1,000; and Existing Customer Offers – During the tournament, all current BetMGM customers will have access to a portfolio of benefits including risk-free, one-game-parlay wagers, daily odds boosts and tokens, as well as insurance on wagers placed on the first goal scorer.

Matt Prevost, Chief Revenue Officer, BetMGM, also commented: "Tim Howard's performances on the pitch thrilled a generation of U.S. soccer fans. With Tim's support, we will bring a similar level of excitement to our customers through various games and interactive opportunities."

Howard was a mainstay on the U.S. Men's National Team, holding the record for most saves by a U.S. goalkeeper in a World Cup game. Howard won the 2007 CONCACAF Gold Cup and was voted the CONCACAF Goalkeeper of the Year in 2013, 2014 and 2015.

Fired up to be joining the @BetMGM family ahead of the World Cup! https://t.co/J9UWddWo3w

— Tim Howard (@TimHowardGK) November 15, 2022

"Following more than two decades in the English Premier League, Major League Soccer and international play, Howard cemented his legacy as one of the sport's all-time greats," the company wrote. 

Howard will engage with BetMGM players and MGM Rewards members through public and private events, both virtual and in-person. He also will appear in BetMGM social media content and make guest appearances on nationwide radio and television programs.

BetMGM's promotions for the tournament will be available in Arizona, Colorado, Illinois, Indiana, Iowa, Kansas, Louisiana, Michigan, New Jersey, New York, Pennsylvania, Tennessee, Virginia, West Virginia, Wyoming and Ontario, Canada.