AGA's Have a Game Plan campaign wins Responsible Gaming Award at American Gambling Awards

The American Gaming Association (AGA)’s Have a Game Plan. Bet Responsibly. campaign has won the 2022 “Responsible Gaming Award” at the 2022 edition of the American Gambling Awards. The awards are produced by player acquisition services provider Gambling.com Group. 

The AGA launched the Have a Game Plan campaign to educate Americans on responsible sports betting with the growth of the legal U.S. market. The campaign convenes the sports betting ecosystem including operators, leagues, teams, and media around a common message to advance responsible gaming. 

Launched in 2019, Have A Game Plan features more than 30 partners who have brought responsible wagering tips and tools to their audience through bespoke public service announcements on television, radio, in-venue, digital channels and more.

Charles Gillespie, Chief Executive Officer of Gambling.com Group, said: “The American Gaming Association’s Have a Game Plan campaign has been one of the most widespread and successful responsible gaming initiatives in memory and is very deserving of receiving the Responsible Gaming award. The AGA continues to set the standard regarding legal, regulated gaming in the United States.”

AGA Senior Vice President Casey Clark added: “We are thrilled to receive this recognition from Gambling.com’s American Gambling Awards. This award reflects the collective commitment of the AGA and our campaign partners to responsibility and raising the bar on fan education with the growth of legal sports betting.”

Have A Game Plan partners include Barstool Sportsbook, BetMGM, betPARX, DraftKings, Entain, FanDuel, Major League Baseball, MGM Resorts International, MSG Network, NASCAR, NESN, New York Knicks, New York Jets, New York Rangers, NHL, Nuvei, Parx Casino, PENN Entertainment, PGA TOUR, Rush Street Interactive, Sightline Payments, Sinclair Broadcast Group, UFC, USFL, Vegas Golden Knights and Washington Commanders, among others

Earlier this month, and with the FIFA World Cup right around the corner, the American Gaming Association released the results of a survey that showed that a total of 20.5 million American adults (8%) plan to bet a combined $1.8 billion on the event. 

Unlike other major events like the Super Bowl and March Madness, which have significant casual betting components, including bracket or squares contests, the vast majority of World Cup bettors (72%) plan to place traditional bets either online, with a bookie or at a physical sportsbook.