BetMGM grants $180k to support new research initiative on the impact of advertising on problem gambling

The International Center for Responsible Gaming (ICRG) announced that it has received a $180,000 grant from sports betting and iGaming operator BetMGM to support the organization's research and education on responsible gambling and the impact advertising has on problem gambling.

Richard Taylor, BetMGM's Senior Manager of Responsible Gaming, commented: "Investment into research around responsible gaming is key to our continued education and commitment to providing best-in-class experiences and programs, as well as to ensure a sustainable industry."

"This groundbreaking research will not only provide valuable learnings to BetMGM but will also serve as a guide for the industry and key stakeholders," Taylor added.

Arthur Paikowsky, President of the ICRG, said: "We are pleased to accept this historic contribution from BetMGM. Findings from this evidence-based research study will allow us to better identify potential risks and guide best practices for the gaming industry."

"We commend BetMGM for partnering with us to better inform the public, operators, regulators, legislators, and the media," the ICRG President concluded.

Since its establishment in 1996, the ICRG has become a prominent source in problem gambling research, yielding hundreds of articles published in peer-reviewed scientific journals. 

As for BetMGM, the partnership marks another step in its responsible gambling education efforts. These include the provision of resources to help customers play responsibly, including GameSense, a program developed and licensed to MGM Resorts by the British Columbia Lottery Corporation.