Playtika invests $25M in Turkish mobile gaming company Ace Games

Israel-based mobile gaming developer Playtika announced Monday an agreement for a $25 million minority investment in Turkish mobile gaming company Ace Games.

Robert Antokol, Chief Executive Officer of Playtika, said: "Our investment in Ace Games is an important milestone in the execution of our new games investment strategy as Playtika continues to seek exposure to high-growth potential game IP in cost-effective ways".

"The talented team at Ace has built a best-in-class and innovative product on the 'Match-3 and Meta' game model. Playtika can greatly complement Ace with our LiveOps and Digital Studio capabilities, leveraging our enhanced monetization and game operations leadership in mobile gaming," he added.

For his part, Hakan Bas, Founder and Chief Executive Officer of Ace Games, commented: "Playtika has an unrivaled reputation for delivering superior in-game experiences, scaling mobile games to global dominance in their respective categories."

"We are excited to be teaming up with Playtika as an investor and partner that will help us continue to grow this title, and possibly others, into leading mobile game franchises," he concluded.

Ace Games is the developer of Fiona’s Farm, a free-to-play casual mobile game that combines the mechanics of Match-3, farming, decoration, and narrative-driven games into one "immersive mobile gaming experience" for players.

Ace was founded in 2020 by its CEO Hakan Bas, co-founder of Peak Games, the developer of Toy Blast and Toon Blast (sold for $1.8 billion). It is led by a team of industry veterans from companies like Dream Games and Playrix.