PartnerMatrix inks new deal with Serbian betting platform AdmiralBet

EveryMatrix's affiliate marketing software PartnerMatrix announced Tuesday a new deal with Serbian sports betting and casino platform AdmiralBet. 

The companies have launched in tandem a "secure and modern" affiliate channel, allowing partners and affiliates to raise AdmiralBet’s awareness by showcasing its products to a broader audience and engaging relevant traffic. 

PartnerMatrix describes AdmiralBet as "famous for its rich and modern gaming platform," gaining popularity in the Serbian market with its "cutting-edge" online sports betting offers. The brand also covers casino verticals while keeping clients active with bonuses and tournaments.

Levon Nikoghosyan, CEO of PartnerMatrix, commented: "Thanks to this agreement, PartnerMatrix is not only partnering with an established and respected brand but also entering the Serbian market, which already has a developed and legislated gaming market.” 

“With our latest features and system updates, we are looking forward to a productive cooperation with AdmiralBet's team,” he added. "AdmiralBet is well-known for its dynamic and modern sports betting solutions, and with the help of PartnerMatrix, I believe the company will create a more efficient traffic generating strategy, greatly expanding their audience."

Milan Djurmez, Head of Online Gaming at AdmiralBet, added: "Affiliate Marketing is a new channel for us, but one that we reckon is an absolute necessity for enhancing our outreach. PartnerMatrix seemed to be the software that fit our needs the best and ticked all the boxes. We're all-in with this, and I'm sure that the results will be worthy of all efforts and investments."

EveryMatrix describes PartnerMatrix as "the essential iGaming affiliate tool" for online and offline marketing strategy. It claims to drive more traffic, sales, and total control over affiliate campaigns using just one highly customizable affiliate software platform designed for casino and sportsbook operators.

"With PartnerMatrix, you can create, manage, track and analyse your affiliate marketing programs, have access to flexible multi-tiered affiliate commission models, and a complete set of marketing tools with 24/7 support," a press release explains. "PartnerMatrix is also adaptable for different markets and regions."