Play'n GO expands Italian reach through new content deal with SKS365

Gaming entertainment supplier Play’n GO announced Tuesday it has further expanded its footprint in Italy through the launch of its portfolio of titles with operator SKS365.

SKS365's brand Planetwin365.it will bring an initial 100 Play'n GO titles to its players in the country, including what the company describes as the world’s most popular online slot, Book of Dead. At least 10 more games will be launched before the end of the year, noted the supplier.

Lucia Pittiglio, Account Manager Italy for Play’n GO, said: "Since launching in Italy in 2018, our priority has been on providing the very best in casino entertainment to players."

"This partnership with SKS365 is another important step in our mission, and the addition of another top-tier Italian brand underlines just how highly regarded our content has become in Italy," she added.

For her part, Kristina Lozo, Casino Manager at SKS365, commented: "It’s no secret that Italian players love Play’n GO games, so it was a priority for us to make these titles available to our loyal customers."

"We appreciate how Play’n GO releases a steady stream of diverse content, including games that resonate so strongly with the Italian market such as Rocco Gallo. We’re looking forward to working closely with the Play’n GO team so these games reach the audience they deserve," she concluded.

We’re expanding our presence in Italy!

Play’n GO’s unrivaled collection of games is now live with leading operator Lottomatica… enjoy top titles like the iconic Book of Dead, Tome of Madness, and Rise of Olympus today!https://t.co/EjI6Q0Sr2D pic.twitter.com/NjgS6DrgkW

— Play'n GO (@ThePlayngo) October 5, 2022

The collaboration between Play’n GO and SKS365 follows shortly after Play’n GO’s content launched with another major Italian operator, Lottomatica. Players of the brand thus gained access to the provider’s content, which includes games such as Book of Dead, Tome of Madness and Rise of Olympus.