Greentube takes content live in Ontario through new landmark deal with Entain

Greentube, NOVOMATIC's Digital Gaming and Entertainment division, has taken its content live in the regulated market of Ontario for the first time through a major deal with Entain Gaming Group.

The agreement, which follows on from Greentube gaining its supplier license from the Alcohol and Gaming Commission of Ontario (AGCO) earlier this year, strengthens an already existing partnership with Entain by taking a series of top-performing games live with operator brands BetMGM, PartyCasino, and Bwin in the Canadian province.

Players on all three brands will gain access to Greentube titles including those from the Diamond Link series, Mighty Emperor, Mighty Elephant, and Mighty Sevens, with further titles set to follow in the coming months.

We’re proud to announce that we’ve taken our Greentube content live in the regulated market of Ontario for the first time, thanks to a major deal with Entain Gaming Group! Click here and find out what our Commercial Director, David Bolas, had to say! https://t.co/e62kf6o0R6 pic.twitter.com/Qx8un7iFak

— Greentube GmbH (@_Greentube) December 15, 2022

David Bolas, Greentube's Commercial Director, said: "This launch in Ontario with BetMGM, PartyCasino, and Bwin is the latest vital milestone for Greentube. As a market debut, it represents the next significant step in delivering our North American strategy and underlines the importance of our key relationship with Entain Gaming Group."

According to the company, Canada is already a region of key strategic importance, and the latest deal adds to its existing operations in British Columbia, Quebec, Manitoba, and Saskatchewan.

The new market entry is the latest in Greentube's North American push, where it is already live in the US states of New Jersey and Michigan with BetMGM. The supplier gained its Michigan license earlier this year, with online gambling operational in the Great Lake State since January 2021.