"We are determined to expand the presence of Amusnet's games to all casino channels in the industry"

As the year draws to a close, one can safely claim that 2022 is far from being a regular year for iGaming provider Amusnet Interactive. The company kicked off 2022 by rebranding from its former name, EGT Interactive, with a new look that reflects its portfolio diversity and approach to innovation.

This commitment to a different approach was later exemplified throughout the following months. During the closing year, Amusnet showcased cutting-edge solutions in a number of events, debuted its Live Casino vertical, entered new jurisdictions worldwide, and presented innovative solutions, such as its first charity game.

In conversation with Yogonet, Ivo Georgiev, Chief Executive Officer at Amusnet Interactive, reflects on what 2022 meant for the company, while also anticipating what to expect from the business and the iGaming sector in 2023.

Did the online gaming sector develop in the way you expected in 2022? What role did Amusnet Interactive play within this context, in which the gambling industry started to leave the pandemic behind?

The development of the iGaming industry in 2020-2022 was affected by different factors, which led to significant growth in the sector. The pandemic and its restrictions, followed by the closing of land-based casinos, also led to increasing interest in online casinos. We expect this trend to continue in the following years as it was in 2022.

The dynamic pace in the industry imposed high standards and short terms with regard to integration and game releases. Amusnet Interactive aims to optimize even more its processes, innovations, product development, and services.

In terms of products, it's almost impossible to unite players' preferences in one conclusion. The only standard indicator for all users is the common interest in modern games i.e attractive designs, background music and rewarding features. What can be seen as a trend is that the players choose a game by the availability of other features or stimuli, such as tournaments or promotional tools. 

Amusnet Interactive's role in regard to this matter is to develop games that attract attention through different tools. We are motivated to engage players that prefer classic casino games.

As in-person industry events started to return all over the world in 2022, what are your main takeaways from the events schedule?

The team was eager to get back to in-person industry events. The exhibitions are an important tool in our communication and business development. In addition, we had essential milestones in 2022 like our new brand name, new product’s vertical Live Casino, and new markets. Therefore, meeting in person helped us discuss all these company novelties and strengthened our partnerships. Moreover, we introduced our first double-decker booth concept which won a special recognition at SiGMA.  

We are focused on our market strategies, and such smaller events are a great way to know better the local regulations and engage local partners.

Amusnet Interactive at SiGMA Europe

In 2022, we saw the company expand its portfolio in different directions, including new live casino products, a first charity slot, and much more. How would you describe Amusnet’s approach to gaming development and its current portfolio?

Walking hand in hand with our popular legacy products, we already have created a set of modern casino games that bring the same old favorite excitement. We continue to enrich the portfolio with modern casino verticals like Live Casino and we are very proud of its results and popularity. Our main goal is to complete its portfolio with classic casino games – roulettes, Blackjack, Baccarat, SicBo and more. The players' interest is constantly increasing, which motivates us and drives us to continue expansion.

Another novelty in 2022 is our first charity game – Drops of Water. We made it a step further by creating a themed slot that partners with charity: water. We donate 3% of the profit to initiatives in Africa and India to provide fresh water to thousands of people. Charity: water works with partners to build water systems and has already helped over 15 million people in 29 countries. Amusnet Interactive believes that everybody has the power to help and find a way to contribute to the organization's mission! To a more sustainable future!

Drops of Water is a pilot project for Amusnet Interactive that has a chance to inspire the industry for charity initiatives. It is unique because, for the first time, we have created a new game dedicated to supporting a cause. In addition, the game itself stands out in the iGaming content for its theme and charity element.

In 2023 we will continue to expand and enrich our portfolio with new verticals and products. Stay tuned!

What will 2023 look like for Amusnet? Are there any specific plans or announcements you could share with us?

We are determined to expand the presence of our games to all casino channels in the industry. As I said, we will continue to enrich our portfolio with new verticals and engaging products. In addition, the company is growing with new teams, which will help us deliver everything in the pipeline. 

In terms of markets, we are still focused on Latin America. This year our content went live in Argentina, Buenos Aires (Province), which is a huge milestone in our business development. Furthermore, we continue to expand our presence through new deals with leading operators in Mexico, Colombia, and Paraguay while simultaneously observing the situation with the upcoming regulations in Latin America.

An exciting year is ahead of us!