Fontainebleau Las Vegas appoints Brett Mufson as President and CEO

Real estate developer group Fontainebleau Development has appointed Brett Mufson as President and Chief Executive Officer of its upcoming Fontainebleau Las Vegas. The facility is currently under construction and will debut in the fourth quarter of 2023. As it takes over this new role, Mufson will still remain as President of Fontainebleau Development.

As President and CEO, Mufson will be responsible for leading what Fontainebleau calls "the development of one of the largest construction projects in the United States," valued at around $3.7 billion. The developer says the new resort will pioneer "the next generation of the Las Vegas luxury hospitality industry," with Mufson leading "every detail of design, operations, and guest experience."

In 2021, Mufson's instrumental leadership helped steer the company's re-acquisition of the property along with the reinvigoration of Soffer's original strategic vision for Fontainebleau's brand and Fontainebleau Las Vegas, notes Fontainebleau Development.

Jeffrey Soffer, Fontainebleau Development's Founder, Chairman, and Chief Executive Officer, stated: "Brett and I have spent years together as partners and he is a brilliant leader whose expertise provides us an extraordinary amount of confidence to build our brand with unparalleled consistency and focus."

"After years of critical contribution to the overall Fontainebleau Development brand and the building of Las Vegas, we are now poised to successfully run our entry into the Las Vegas market and establish our legacy on the Strip," he added.

Jeffrey Soffer

For his part, Mufson commented: "I'm honored to lead the future of the Fontainebleau brand and take our iconic masterpiece that is Fontainebleau Miami Beach, with its remarkable history, culture, and design and evolve it into the Las Vegas market, one of the most phenomenal cities in the world".

"As we near our 70th anniversary as a brand, this is a dream opportunity to work with our best-in-class executive team to pioneer and set the stage for a new era of luxury hospitality," he concluded.

Fontainebleau Las Vegas, whose developers recently secured a $2.2 billion loan to complete the project, is set to introduce to the gambling mecca a new 67-story hotel, gaming, meeting, and entertainment destination. The property, located at the north end of the Las Vegas Strip, will add more than 3,700 rooms and 550,000 square feet of convention space to the area.

It spans 25 acres and nine million square feet directly adjacent to the Las Vegas Convention Center, and will feature approximately 3,700 luxury hotel rooms, plus "a world-class collection of gaming, dining, retail, lifestyle, and health and wellness experiences."