Pragmatic Play boosts its presence in Brazil through new content deal with BetBastet

iGaming content provider Pragmatic Play announced Tuesday it has signed a new collaboration with Brazilian operator BetBastet, further expanding its footprint in the country. 

The deal also sees Pragmatic Play continue its expansion plans in Latin America, bringing its Slot, Live Casino, and Virtual Sports content to BetBastet’s customers, delivering a variety of titles that are "proven to boost engagement."

Recently released Slot titles such as Candy Stars and Sword of Ares, as well as player favorites including Gates of Olympus, are included in the deal, alongside a collection of Live Casino titles, including Sweet Bonanza CandyLand and Mega Wheel.

Virtual Sports products such as Force 1, as well as football, horse and greyhound racing, will also become available to BetBastet’s customers, providing engaging 3D renderings of sporting events.

"This boost to Pragmatic Play’s Brazilian profile furthers its commercial growth in the country and is mirrored across neighboring regions in Latin America, which remains a key sector for the industry’s premier supplier," said the content provider.

Furthermore, Pragmatic Play says Brazil continues to be "a source of boundless commercial opportunity" for the supplier, and remains "a key sector" as it continues to add brands to its operator network. 

Victor Arias, Vice President of Latin American Operations at Pragmatic Play, said: “Brazil continues to exert itself as an extremely promising region for us, and the addition BetBastet to our ever-growing partner network serves as evidence of this."

“We’re thrilled to be given the opportunity to elevate yet another brand with content from three of our most promising verticals and expect the products to resonate strongly with Brazilian players," he added.

A BetBastet representative commented: “The variety of Pragmatic Play’s multi-product offering places it in a league of its own, and we are so excited to share this new content with our Brazilian players. We expect our engagement metrics and revenues to receive a real boost from this major addition and we couldn’t be happier with the terms of the agreement.”

The news comes a month after the company announced two deals in the region with Aposta Ganha and Galera Bet, further cementing the expansion of Pragmatic Play throughout the territory. And as further testimony of the recent growth of Pragmatic Play in the LatAm region, earlier this month the company signed a new deal with Peruvian operator Pentagol for three of its verticals.