Scientific Games launches its PlayNow Games through the Oklahoma Lottery

Gaming provider Scientific Games announced Tuesday an agreement with the Oklahoma Lottery to launch the company's PlayNow Games in the state. Oklahoma becomes now the 8th U.S. lottery set to create "strong, incremental revenue" through this category of gaming.

In October, the Oklahoma Lottery launched four games under the FastPlay games banner at the $1, $2, $5 and $10 price points. The games have become one of the Lottery’s top-performing terminal-generated game categories, generating more than $2 million in retail sales since launch, according to Scientific Games.

Five additional games were added in December. The new FastPlay Games offer the first instant win progressive jackpot of any Oklahoma Lottery product, further notes the gaming provider.

Pioneered by Scientific Games under its PlayNow Games brand, FastPlay games are terminal-generated tickets printed on demand with select games featuring a progressive or rolling jackpot, the business explains.

Jay Finks, Executive Director of the Oklahoma Lottery, said: "Our new FastPlay games offer Oklahoma players the fun of progressive jackpots combined with the thrill of the opportunity to win instantly. FastPlay is a great, innovative addition to our product portfolio that complements the entertainment experience offered by our Scratchers and draw games."

Player response to FastPlay games in Oklahoma has "exceeded expectations," according to the parties. The games offer a "fast, easy play experience" and are most successfully marketed with digital advertising at point-of-sale and self-service terminals, including Scientific Games' PlayCentral HD terminals, across the Oklahoma Lottery's retailer network.

John Schulz, President of Americas and Global Instant Products at Scientific Games, commented: "FastPlay games, which we have branded as our PlayNow Games, are a relatively new and exciting lottery experience for the consumer. These unique games were planned as a strategic addition to the Oklahoma Lottery's portfolio to help drive sales across the portfolio and create incremental revenues to benefit schools, students and teachers in the state."

The company currently provides the Oklahoma Lottery Scratchers through its Scientific Games Enhanced Partnership program, as well as draw-based games, licensed properties, lottery gaming systems technology, retail point-of-sale technology and retailer management system.

State lotteries in Arizona, Connecticut, Iowa, Maine, Maryland, Oklahoma, Pennsylvania and Vermont also offer the company's PlayNow Games products to their players. Scientific Games provides retail and digital games, technologies, analytics and services to 130 lotteries in 50 countries.