Enteractive appoints John Foster as Head of B2B Sales for Europe and Asia

iGaming player retention and engagement services provider Enteractive announced Friday that it has appointed John Foster to Head of B2B Sales in Europe and Asia, reporting to Chief Business Officer Andrew Foster. The company noted that the appointment further strengthens its B2B team as it expands into regulated markets worldwide. 

Foster brings a wealth of sales knowledge to this role with over 20+ years of experience across multiple sectors, including iGaming, Advertising, and Media & Hospitality, notes the business. Before joining Enteractive, he worked with other companies within the sector such as iGamingGroup.

Andrew Foster, Enteractive CBO, commented: "In the last year, Enteractive has experienced phenomenal growth in new markets around the world, and our B2B team will benefit from an extra pair of hands at the helm to service this increased demand for our services. With the combination of  John’s sales and iGaming industry experience, we’re excited for him to join our B2B team and drive our ongoing growth in Europe and Asia in 2023.”

The company provides infrastructure that enables one-to-one engagement with players, and develops specialized technologies, including SMS, email, and webapps. In a press release, Enteractive explained its suite of services "drives active players and, in turn, increases bottom-line revenues."

Enteractive’s proprietary (Re)Activation Cloud technology platform brings operators "a fast and seamless integration" of selected player databases, providing native-language sales agents to offer ‘real-human’ personalized engagement with players in each market. 

John Foster added: "Enteractive has built a superb offering to help operators both large and small around the world to generate increased revenues through the activation and retention of more active players."

"2023 looks set to be a busy year for the industry, and that means more opportunities for Enteractive to deliver our unique services to new clients across multiple markets," he stated. "I'm excited to join the leading player in this field."

Earlier this month, the company announced it will once again host its networking event at London’s SkyGarden venue for ICE 2023 attendees on Tuesday, February 7. Following April 2022’s event, the iGaming gathering will take place at the same venue at the top of the Fenchurch Building in the City of London, also known as Walkie Talkie. 

The company will also be welcoming visitors to their stand N8-342 at ICE London, where they can pick up a wristband for the event and enjoy a barista-made coffee or hot drink and learn more about Enteractive’s services.