California: Acres to deploy its Cashless Casino solution at Rolling Hills Casino & Resort

Casino loyalty and technology provider Acres Manufacturing Company announced Monday that the Rolling Hills Casino & Resort in Corning, California, will deploy its Cashless Casino Technology application, a component of its Foundation platform. 

Acres expects Cashless Casino to go live at the property in the first half of 2023. With this latest deployment, the company’s solution will be available in 10 states at a total of 22 casinos, across nearly 31,000 slot machines. 

Andrew Alejandre, Paskenta Band of Nomlaki Indians Tribal Chairman, which is behind the Californian property, commented: “We always support the leadership approach to deploying innovative technologies to provide our players with a great gaming entertainment experience, and Acres’ Cashless Casino application furthers this focus.”

“The deployment of Cashless Casino on our gaming floor will allow us to further improve our guest experience by providing players with a seamless, easy-to-use cashless funding option,” Alejandre added. 

Steve Neely, Rolling Hills General Manager, said: “Cashless Casino will help us increase our engagement with players while also providing us with operating efficiencies. The easy and quick implementation timing for Cashless Casino was a key factor in our selection of this technology for our cashless gaming functionality, and we look forward to working with the Acres team to bring this new feature to our players in early 2023.”

Acres’ Cashless Casino application works on any slot machine or table game and deployment is simple, as casinos only need to provide a mobile app and select a payment processor. The app becomes the user interface, ensuring that branding is fully compatible with the rest of the operator’s player-facing options.  

Players virtually "card in" via the app and start a rated play session. The payment processor provides for the free flow of player funds between their funding source and the slot machine. Behind the scenes, Cashless Casino provides all required audit reports and dispute resolution tools, explains the company.

Noah Acres of Acres Manufacturing stated: "We are excited that Rolling Hills Casino has selected Acres' Cashless Casino application to deliver cashless gaming's many benefits to their customer. Powered by the evolutionary capabilities of our Foundation platform, Cashless Casino incorporates innovative player loyalty features which offer a key differentiator in the player experience, enabling casino operators to significantly improve their connection and engagement with their players."

According to Acres, the company designed Cashless Casino to be "easy and intuitive to roll out," which is expected to help the Rolling Hills Casino team to focus on player education and the gaming entertainment experience.

“Early deployments of cashless gaming powered by our Foundation platform have proven that by providing players with an engaging, entertaining, and seamless experience, casino operators benefit from increased play and visitation. We are confident that Cashless Casino will provide similar benefits to Rolling Hills Casino and their valued customers," he concluded.