Soft2Bet enters the Danish market through Betinia brand launch

iGaming platform provider and operator group Soft2Bet announced Tuesday it has entered the Danish market with its brand Betinia, strengthening its position in the Nordic region.‍

Users in Denmark will now be able to access a number of features and "advanced gamification elements", as well as campaigns and offers provided by the casino and sportsbook product. "The brand has its own style featuring a blend of energetic yet user-friendly design elements and smooth navigation, as users explore the many characters on the site," said Soft2Bet.

Betinia boasts a casino library with a broad range of online casino games of chance. The choice is vast, says the brand, consisting of around 2100 casino games from over 41 providers, with more added "continuously," which enables customers to discover titles that the operator says will better suit their taste, as well as their budget. 

There are many different kinds of games available, including classic and traditional table and card games, jackpot slots as well as well-known blockbuster titles in addition to "exclusive titles only available on Betinia.dk." There are also various options for sports bettors, including Football, Tennis, Basketball, Volleyball, NFL, e-sport, Baseball, Ice Hockey, MMA, Boxing, Cricket and many other sports.

The project incorporates quick payment methods that the brand says enable safe and secure transactions, as well as professional customer service that operates 24/7. "Betinia also uses the latest encryption technology that will keep the customer’s personal information and data safe," the operator noted.

The sportsbook also offers "a friendly registration and MitID verification process, which benefits from the advanced digital infrastructure available in Denmark" as well as complying with the regulatory requirements specified in the Danish Gambling Act and Danish Gambling Authority guidelines‍.

“Gamification is also central to Betinia and it serves to elevate players’ experience, helping the project distinguish itself from its competitors as well as creating brand preference,” the company stated. "The project’s loyalty program is a gamification element which offers players an interactive experience where they get to explore different cities.”

These include the capital of Denmark, Copenhagen, and all of them have their own distinct sports arenas. Users see a display of animation that was added on top of real-life locations. This brand has its own Betinia Coins System which offers rewards, as well as a unique set of achievements, that all registered players participate in.

Betinia also includes weekly challenges as part of the loyalty program and a cup and Colossus. In this, every time users accumulate a certain number of Betinia Points, users will unlock one of the Colossuses. 

Peter Christian Noer, Head of Country Teams at Soft2Bet, said: “We are very pleased to continue expanding our footprint in the European market as the entrance of our brand, Betinia in the Danish market further develops our presence in the rapidly developing Nordic region.” 

‍“We now operate the Betinia brand in both the Danish and Swedish markets under local licenses with cutting-edge technology adapted to the specific regulatory requirements and designed to provide an engaging, yet safe gaming experience for our users. We are super excited to get Betinia into the hands of Danish users and continue our growth journey in the Nordics," he concluded.