SiGMA Group acquires Brazil's BiS and Afiliados Latam gaming summits

The SiGMA Group announced Friday the acquisition of Jericho Events, the company that organizes the Brazilian iGaming Summit (BiS) and Afiliados Latam events, for an undisclosed amount. The agreement lands the SiGMA Group in Brazil, and will see BiS SiGMA Americas in São Paulo, June 15 - 17, as the first event organized following the merger.

BiS is one of the major conferences dedicated to the iGaming sector in Latin America, and Afiliados Latam is labeled as the first event dedicated to the iGaming affiliate sector in Brazil. The acquisition of Jericho Events will help SiGMA Group, which already boasts a diverse group of iGaming and technology events worldwide, to further consolidate its existing portfolio and establish “a strong presence in this giant emerging market.”

Eman Pulis, the founder of SiGMA Group, commented: "The acquisition comes at a perfect time. With the live event space out of the pressures of Covid, there has never been a better time to expand into emerging markets.”

“Operators, suppliers and affiliates have been asking to expand into emerging markets including Africa, Asia and Latin America,” Pulis further points out. "We have heard these demands and by merging SiGMA Americas with BiS, we are in a position to create an unrivaled experience in the Latin America region.”

In a press statement, Pulis further thanked the team behind BiS and said management has “no doubt” the conference will keep growing as part of the SiGMA portfolio. “We are leaving no stone unturned to make the next show, in June 2023, memorable,” the executive assured.

For Alessandro Valente, president of Jericho Events, this merger comes to improve and enhance the market in the region: "With SiGMA's global reach, we are also well positioned for future market growth. As an entrepreneur, I was attracted to SiGMA because of the cultural fit and mindset entrepreneurial and proactive within the organization.”

Jericho Events will continue with its current organizational structure, with Valente remaining as chairman of the board, working alongside his team in São Paulo. The agreement will make the management of Jericho Eventos remain in charge of the company for another four years. 

“Already operating in Brazil and with know-how in the region's businesses, the ultimate goal is to maintain the evolution of the conference in its next editions,” the companies said in a statement, explaining the decision.

The next BiS SiGMA Americas has already been scheduled and will be held between the 15th and 17th of June, together with Afiliados Latam at the Transamerica Expo Center in São Paulo.