Pragmatic Play expands Betsson partnership with new Jalla Casino deal

iGaming content provider Pragmatic Play is expanding its relationship with the Betsson Group. The supplier has signed a new content deal with Jalla Casino, part of the gaming giant, which is now set to earn access to Pragmatic Play's Live titles.

Jalla Casino, a Swedish gaming brand, will be supplied with a branded Live Casino solution. As a result, players of jallacasino.se will be able to enjoy Pragmatic Play's Roulette games under the Jalla brand. 

"This is made possible via the supplier’s advanced Chroma technology, which supports bespoke customization and allows for the creation of dedicated branded environments," the provider said in a statement.

Pragmatic Play’s partnership with Betsson Group now spans numerous brands across the globe, the iGaming company pointed out. The Jalla deal in Sweden also marks the continued growth of Pragmatic Play in what labels as "key markets," following recent expansions in Latin America, Switzerland, and Italy.

Irina Cornides, Chief Operating Officer at Pragmatic Play, said: “Pragmatic Play is always looking to consolidate partnerships with leading operators. Our Chroma solution offers a unique, customizable product offering to online casinos, and we are thrilled to expand our Live Casino reach even further in Sweden with Betsson’s popular Jalla brand.”

Mattias Wennerkvist, Managing Director at Betsson Group Sweden, said: “This is truly an exciting collaboration for Jalla, which continues to grow and take market share in Sweden. This joint effort with Pragmatic Play allows us to offer a unique branded solution to our customers, all rolled out swiftly, immediately giving us a strong, engaging range of Roulette games.”

Pragmatic Play currently produces up to eight slot titles a month, while also delivering Live Casino, Virtual Sports and Bingo games as part of its multi-product portfolio, available through one single API.    

Other recent deals include a partnership signed at the end of January that will see the iGaming content provider grow its presence in Brazil by supplying operator Jacare.bet with its slots, live casino and virtual sports products.