UK-based sports betting operator Betfred Sports on Thursday welcomed bettors for the first time at its Betfred at Mohegan Sun Sportsbook, with a debut ceremony featuring UNLV Rebels and Cincinnati Bengals star Elbert "Ickey" Woods. The brand-new, state-of-the-art sportsbook is located at the Mohegan Casino inside Virgin Hotels Las Vegas, part of the Curio Collection by Hilton.
The Betfred at Mohegan Sun Sportsbook is officially open and ready to take wagers! 🙏
— Betfred Sportsbook (@BetfredSports) February 9, 2023
Head over to the book located at @MoheganLV inside @VirginHotelsLV to place your first Vegas bet in with Betfred đź’°#NVSportsBetting | #GamblingTwitter pic.twitter.com/bplujWaqhs
The Betfred at Mohegan Sun Sportsbook is located on the property's casino floor and boasts luxury seating, a state-of-the-art video wall with high-definition TVs, and over-the-counter wagering. Fans can take advantage of various betting options, notes the operator, including parlays, in-game wagering, teasers, futures, and props.
Betfred at Mohegan Sun Sportsbook is operated by Mohegan Sun Casino Las Vegas. The UK bookmaker manages Betfred at Mohegan Sun Sportsbook and provides services pertaining to sports pool for the operator.
Ickey Woods placed the ceremonial first bet on Philadelphia to win the Big Game (-125) followed by a signature "Ickey Shuffle" for good luck. Following the initial wager, fans were treated to a meet and greet and autograph session with Woods.
UNLV Rebels and Cincinnati Bengals star Elbert "Ickey" Woods
The sportsbook is the company's first venture into Nevada. Betfred Group was founded in 1967 by brothers Fred and Peter Done and is based in Warrington, United Kingdom, owning and operating over 1,400 betting shops in the UK.
The company entered the U.S. sports betting market in 2019 and is licensed in Iowa, Pennsylvania, Colorado, Louisiana, Arizona, Washington, Maryland, Virginia, Ohio, and Nevada. In addition, Betfred is a partner of the Cincinnati Bengals, Denver Broncos, and Vegas Golden Knights.