Powerball becomes an Official Partner of NASCAR ahead of 2023 season

American lottery game Powerball has become an Official Partner of the National Association for Stock Car Auto Racing (NASCAR), both parties announced last week. Moreover, as part of their agreement, Powerball has also become the Official Lottery Game of the auto racing sanctioning and operating company.

“NASCAR and Powerball have shared the goal of providing exhilarating excitement for decades while also giving back to the communities in which we are a part of,” said Daryl Wolfe, NASCAR Executive Vice President and Chief Revenue Officer. “Powerball creates millionaires every year, and we can’t wait to see the different winning opportunities this partnership will bring to our loyal fans throughout the country.”

To kick off the new partnership and the 2023 season, NASCAR and Powerball will create a season-long promotion that will culminate with one lottery player winning a $1 million prize in a special drawing broadcast live from the Phoenix Raceway during NASCAR Championship Weekend, Nov. 3-5. Further information and details of the promotion, as well as how to enter, will be announced at a later date, the parties said in a statement.

Powerball 🤝 NASCAR

— NASCAR (@NASCAR) February 15, 2023

“Powerball and NASCAR both have the extraordinary ability to create memorable moments that bring everyone together, to dream and cheer for something big,” added Drew Svitko, Powerball Product Group Chair and Pennsylvania Lottery Executive Director. “That’s why Powerball is proud to partner with NASCAR to bring extra excitement throughout the season, which includes awarding a $1 million prize to a player in Phoenix!”

Powerball tickets are two dollars per play. Tickets are currently sold in 45 states, the District of Columbia, Puerto Rico and the U.S. Virgin Islands. More than half of all proceeds from the sale of a Powerball ticket remain in the jurisdiction where the ticket was sold, notes the lottery game. Drawings are broadcast live every Monday, Wednesday and Saturday at 10:59 p.m. ET from the Florida Lottery draw studio in Tallahassee. Drawings are also live-streamed on Powerball.com.

The 2023 NASCAR regular season began on Sunday, Feb. 19, at 2:30 p.m. ET with The Great American Race, the 65th Annual Daytona 500.