Greentube takes iGaming content live with TonyBet in Latvia; Spain launch to follow

Online gaming provider Greentube - Novomatic's digital gaming division - announced Thursday it has further extended its presence in the regulated market of Latvia by taking its content live with operator TonyBet, following a successful integration. 

As a result of the deal, TonyBet's customers in the Baltic state can now enjoy a wide range of classic Greentube and blue chip Novomatic titles, including Book of Ra deluxe, Lucky Lady's Charm Deluxe and Sizzling Hot, as well as "modern hits" from the Diamond Link and Cash Connections range.

TonyBet, which offers sports betting, online casino and live casino in Latvia through the TonyBet.lv domain, is also set to roll out Greentube content in the regulated market of Spain. "The ambitious operator currently has 10 online gambling licences worldwide and is committed to adhering to the best practices to protect players' interests," the parties noted in a statement.

For its part, Greentube has a long-standing presence in the Baltic states, where its portfolio of online slots has proven to be "a hit with players," while expansion across Europe continues to be a key pillar within the company's growth strategy.

Opher Ben Zvi, Deputy Head of Sales & Key Account Management at Greentube, said: "This deal with TonyBet offers further evidence of our commitment to players in the Baltics and it's fantastic to see our games go live in Latvia with such a significant operator."

"TonyBet has made great strides in recent years in building a large customer base, with safer gambling at the heart of its strategy, and we also look forward to serving its players in Spain in due course," the executive added.

Davis Skulte, Game Providers Key Account Manager at TonyBet, said: "We always aim to deliver a best-in-class experience for our customers. Greentube, as one of the largest gaming providers, ticks all the boxes."

"We are convinced that this will result in a striking partnership and mutual growth in Latvia, soon to be followed by Spain and other markets. Greentube brings a diverse range of content to the region and we're pleased to be able to offer its games to our players across the globe," Skulte concluded.