Superbet appoints former Deezer CEO Hans Holger Albrecht as new Chairman ahead of planned IPO

Commenting on his appointment, Albrecht said: “Superbet presents an exciting opportunity in terms of its growth trajectory and continued expansion plans. I have been impressed by the ambitions of the company, the responsible approach to its customers and the high level of innovation and entrepreneurship shown by the team.”

With a background as CEO, chairman, and board member of both public and private companies across various regions, Albrecht brings a wealth of experience to the table. Currently, he serves as the chair of the board at the online real estate platform Scout24 Group and audiobook firm Storytel.

Previously, Albrecht was the CEO of Deezer, one of the world’s largest music streaming services, and served as the president and CEO of Millicom International, a multinational telecom and media group operating in over 16 countries.

Albrecht has also held the position of president and CEO at Modern Times Group MTG AB, where he successfully led the broadcasting operations expansion across Europe. He is the brother of Ursula von der Leyen, the president of the European Commission.

Superbet was founded in 2008 and is still controlled by Dragic, with Blackstone investment fund as a strategic investor. Hans-Holger Albrecht is the brother of the European Commission's President Ursula von der Leyen, according to News.ro.

Superbet Group is operating in 10 countries, the most important markets being Romania, Belgium and Poland. The timeline for Superbet’s IPO is currently unknown.