Greentube calls ICE London "a massive success" for the brand in its event recap

Online gaming provider Greentube has shared its assessment of the recent ICE London 2023 expo, held February 7-9 at ExCel London. The company – Novomatic's digital gaming division – has deemed the event “a massive success” for the brand, and shared a recap video that shows what Greentube had to offer for ICE’s latest edition.

“We made a huge splash for ICE London 2023, as we invited attendees to take a deep dive into the Home of Games and discover some of our most exciting upcoming online casino games, like Diamond Tales: The Little Mermaid, Manic Potions and Cash Connection – Candelas de los Muertos – Señorita Suerte!” said the company in a press statement.

Over the course of the three days, Greentube’s games experts, sales representatives, and industry specialists also presented attendees with other highlights coming in 2023, as well as an insight into what people can look forward to from the Diamond Link and Diamond Mystery slot series, as well as the Cash Connection series.

At ICE London, Greentube showcased its latest products at Booth S7-130 at what has been described as “the biggest ICE ever in every aspect” by parent company Novomatic. The expo had 51,466 square meters of floor space, and its visitor count exceeded 40,000, according to figures provided by Clarion Gaming, the event's organizer.

Ahead of ICE, Yogonet held an exclusive interview with Michael Bauer, Greentube's Chief Games Officer and Chief Financial Officer, in which the executive explained the importance of the expo for the brand and discussed plans for the year. “North America is a strong focus for us and a region with a real appetite for our products,” he stated. You can revisit it here.

It’s been a busy few days for Greentube since ICE London ended. In addition to attending the global summit, this month, the company has also inked a deal to take its iGaming content live with TonyBet in Latvia; and earned a German nationwide online gaming license through its StarGames brand.