FansUnite submits application for sports betting, iGaming supplier license in Virginia

Sports and entertainment company FansUnite Entertainment announced it has submitted a Supplier License application to the Virginia Lottery Board in order to become a legal sports betting and iGaming supplier in the state.

Virginia is one of the most coveted states in the U.S. for operators, according to the firm. Since sports betting was legalized in Virginia in April 2022, the state generated a total sports betting handle of over $4.1 billion. Once licensed, FansUnite will be able to deploy its Chameleon iGaming platform and its Player Account Management (PAM) system in the state.

As part of FansUnite's U.S. expansion strategy, in addition to Virginia, the company plans to apply for gaming licenses in more betting jurisdictions, namely Massachusetts and Indiana, to expand its B2B and affiliate operations.

Company News:

As part of its continued strategic expansion into more U.S. regulated gaming jurisdictions, FansUnite submits Gaming Supplier License application to Virginia Lottery Board. Full PR below. $FANS $FUNFF https://t.co/CBFjrsUOqW pic.twitter.com/HpBCnIYJGG

— FansUnite (@fansunite) March 1, 2023

Scott Burton, CEO of FansUnite, said: "With growing U.S. customer traction via our B2B platform, as well as increased opportunities through our affiliate live activation brand Betting Hero, we aim to continue expanding our operations into more North American markets."

"FansUnite intends to become a legal provider of iGaming solutions in more U.S. betting jurisdictions, specifically Massachusetts and Indiana," he concluded.

FansUnite's iGaming platform Chameleon is described as offering operators "a full suite of gaming solutions with a sports and esports focus" geared for "the next generation of online bettors and casino players."

Along with providing B2B technology solutions, FansUnite operates a Scottish sportsbook, McBookie. FansUnite is the parent company of North American-focused AmAff, which operates affiliate brands such as Betting Hero and Props.com.