BetMGM and IGT launch Wheel of Fortune-branded online casino in New Jersey

iGaming and sports betting operator BetMGM has released Wheel of Fortune Online Casino. In collaboration with IGT, this product is touted as "the first brand-led online casino in North America." Now live in New Jersey, the casino is home to Wheel of Fortune-branded slot titles, as well as additional themed games and features. 

Adam Greenblatt, CEO of BetMGM, said: “We are thrilled to bring Wheel of Fortune Online Casino to players in New Jersey where they can now play for real money and experience the excitement of the beloved game show on their phones. We have a great alliance with Wheel of Fortune and IGT and look forward to offering our players innovative and diverse selections of gaming options.”

Wheel of Fortune’s milestone 40th season premiered in September 2022, and its slot games have been a prominent staple on casino floors for over 25 years. This new launch of Wheel of Fortune Online Casino represents the brand’s latest gaming expansion. 

Suzanne Prete, Executive Vice President of Game Shows, Sony Pictures Television, said: “Over the last 40 years, the Wheel of Fortune brand has been brought to life in a diverse range of products, including IGT’s extremely successful Wheel of Fortune slots.”

“Now we’re excited to see BetMGM build on that success and take an innovative approach to bring the game to more players by launching the brand’s first online casino in the US,” she added.  

Enrico Drago, CEO of Digital & Betting, IGT, commented: “IGT’s Wheel of Fortune slots have been entertaining players for decades as the most successful slot theme of all time."

“We are incredibly excited to partner with BetMGM on the evolution of this celebrated theme and witness its break new ground to become the first U.S. brand-led online casino where players can enjoy their favorite IGT Wheel of Fortune slots games,” he concluded. 

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— BetMGM 🦁 (@BetMGM) March 7, 2023

This week, BetMGM announced it has now become an Official Sports Betting partner of the MLB's Boston Red Sox, marking the company’s first relationship with a Massachusetts sports team and the first sports betting partnership for the Red Sox, ahead of the state's impending sports gaming market launch.

Matt Prevost, Chief Revenue Officer for BetMGM, said: “The Red Sox are one of baseball's most beloved organizations and we're thrilled to bring BetMGM to their passionate fans. We look forward to working together to elevate the gameday experience in Boston.'

As part of the partnership, BetMGM signage will be featured at Fenway Park including on the iconic Green Monster, the ballpark's left field wall.