Play'n GO expands UK reach via content deal with Flutter's Sky Betting & Gaming

iGaming content supplier Play'n GO announced Friday the launch of its game content with Sky Betting & Gaming, part of gaming group Flutter. This announcement is the latest in what has been described as a long and fruitful relationship between the two companies, who have been "close partners in the UK market for several years."

Under the terms of the agreement, Sky Betting and Gaming customers will soon be able to access the entire catalog of Play'n GO games, including flagship titles available at launch like Book of Dead, Reactoonz, and Boat Bonanza.

The UK is a key strategic market for Play'n GO, which is active in more than 25 regulated jurisdictions worldwide, and "landing another tier-one operator marks an important milestone," the company said in a press release.

We've just launched our game content with one of the world’s leading gaming brands, Sky Betting and Gaming 🙌

Find out more: https://t.co/yyJaGYfB2I #livewithsky #skybetting #sbg #casinogames #onlinecasino #onlineslots #gamingindustry #igaming #igamingnews #gamingnews pic.twitter.com/xrbCC5qUKq

— Play'n GO (@ThePlayngo) March 13, 2023

Anna Mackney, Regional Director, UK, Play'n GO, said: "This partnership between Sky Betting and Gaming and Play'n GO is an exciting prospect, as it joins together two of the most forward-thinking, agile businesses in our industry."

"Play'n GO is committed to growing our UK business, and the addition of Sky Betting and Gaming is a major milestone on that journey. We look forward to working with the team at Sky Betting and Gaming to deliver a safe, exciting experience for their players," she added.

Eamonn Beardsley, Head of Content, Sky Betting and Gaming, commented: "Play'n GO has been part of the Flutter family for some time now, so it's a great pleasure to bring them under the Sky Betting and Gaming umbrella now too."

"Play'n GO's customer-friendly, inventive catalog of titles, as well as their steadfast commitment to player safety, make them a perfect partner for Sky Betting and Gaming, and we look forward to many years working together," Beardsley concluded.