Betr to expand beyond microbetting and launch core markets in time for March Madness

Betr, the sports betting company co-founder by Simplebet founder Joey Levy and influencer Jake Paul, announced Wednesday an expansion beyond microbetting with the launch of core markets allowing for pre-match and in-play betting for a team to win and by how much, and over/under on total points.

The rollout of core markets will begin just in time for March Madness with a 0% margin on pre-match core markets for all NCAA tournament games, providing bettors "with industry-best payouts for their bets on Betr."

Joey Levy, Founder and CEO of Betr, said of the expansion: "We deliberately launched with only microbetting to one: launch as soon as possible, enabling us to learn from and iterate our product experience according to real user data and feedback. And two: establish ourselves as the company, product, and brand synonymous not just with instant gratification betting, which we believe will be the future of this industry, but to also be synonymous with doing things differently."

"Now that we have done this successfully, we are putting Betr on a path to establishing betting market coverage product parity with incumbent operators, which will include the gradual and methodical integrations and launches of core markets, parlays, props, and many of the other betting experiences consumers can find elsewhere," he added.

Joey Levy and influencer Jake Paul, Betr's co-founders

The launch of core markets comes on the heels of Betr's Ohio launch and the upcoming expansion into Massachusetts and Virginia, where Betr's real-money betting app will soon be available for iOS and Android users. The company's launch on January 1st in Ohio marked the fastest launch from company founding to a fully licensed and regulated real-money online sports betting product in U.S. history.

In addition to offering a 0% margin on core pre-match markets for the NCAA tournament, Betr will be celebrating March Madness with a "Beat Derek's Bracket" challenge, where users can go head-to-head with Derek Sullivan, who has gained notoriety in the betting community for his abysmal betting record.

The winner of the free-to-enter tournament will win $1,000. Social media standouts Handshake Bets and the rest of the Betr team will also be taking over Ohio, covering games at the Dayton and Columbus first-round sites.

"I am also happy to share that this initial set of core markets will be powered by Simplebet, who has been a key technology partner to Betr to date. The core markets on Betr will be the first launch of Simplebet-powered core markets on any platform, so we are excited to be at the forefront of their innovation efforts as they continue expanding their suite of product offerings," Levy concluded.