RSI names sportscaster Julie Stewart-Binks new brand ambassador of BetRivers

iGaming and sports betting operator Rush Street Interactive announced Thursday a new partnership with sportscaster and reporter Julie Stewart-Binks for an exclusive brand and content deal with BetRivers. 

Stewart-Binks, host of the Drinks with Binks show, has more than a decade of experience as a sports reporter and host on television networks and digital channels across Canada and the United States, including FOX Sports, ESPN, FuboTV, Warner Brothers Discovery Sports, NHL and NBC Sports.

"For more than 10 years, I've had the opportunity to connect and engage with fans while reporting on the biggest and most exciting moments in sports," said Julie Stewart-Binks. "I'm thrilled to partner with BetRivers to create new sports and lifestyle content for betting enthusiasts across North America."  

As part of the partnership, Stewart-Binks will be developing sportsbook, casino and lifestyle content for the brand. She will bring her interview skills to a new podcast on the BetRivers Network, will make guest appearances on the Boomsies podcast hosted by Dan O'Toole and will appear as a BetRivers ambassador on shows and media outlets across North America. 

Welcome to the team, @JSB_TV

We're proud to announce Julie Stewart-Binks is joining the BetRivers family!

Read more ▶️ https://t.co/mLJUnoZeuj pic.twitter.com/NvFy1IfpX6

— BetRivers Sportsbook (@BetRivers) March 30, 2023

Richard Schwartz, CEO of RSI, operator of BetRivers.ca, commented: "Our partnership with Julie Stewart-Binks brings a new and unique voice to our brand ambassador team and adds more bench strength to our roster of content creators. We are looking forward to kicking off the partnership and bringing exciting new content to our customers in Canada and the United States."

Rush Street Interactive continues to grow and strengthen its alliances, not only with ambassadors but also with industry partners. Back in January, the company signed an extension to its sports betting technology partnership with Kambi Group.

Richard Schwartz.

Since they first inked their alliance deal in 2018, following the repeal of PASPA in the United States, Kambi has supported RSI’s entry into online sports betting in 15 states, including New York, Pennsylvania and Illinois, as well as the operator’s expansion throughout the Americas following launches in Canada, Colombia and Mexico.

Under the terms of the deal, Kambi’s sportsbook engine, which is integrated into RSI’s online gaming platform, will support RSI’s continued growth in existing markets and expansion into further jurisdictions in the future.