Greentube inks new deal with Golden Whale for its data assessment, performance optimization solutions

Data-driven technology services provider Golden Whale announced it has made a high-profile signing by entering a partnership with online gaming supplier Greentube, Novomatic's online gaming division.

Using a combination of data processing, machine learning and real-time analytics, Golden Whale offers solutions that can help online casino businesses improve their player behavior and classification, customer retention strategy, game optimization and more.  

The agreement between the two companies will allow Golden Whale to assist Greentube in fully assessing all its key data points, identifying and implementing strategies to ensure Greentube’s performance remains as strong as possible in all areas.

Eberhard Dürrschmid, Golden Whale CEO, said: “We are delighted to bring on board one of the most recognizable names in the B2B online gaming industry in Greentube. Greentube’s successful performance over a long period, combined with our ability to offer innovative solutions to today’s market problems, makes this an ideal collaboration.”

Thomas Graf, Greentube CEO, commented: “We welcome the opportunity to work with Golden Whale and utilize its leading data insights. This will allow us to further improve our offering and give us the best possible understanding of where we are performing well and where we can make our offering even stronger."

Greentube has recently released an aquatic-themed slot to life in Diamond Tales: The Little Mermaid. This variable volatility 5-reel, 40 payline slot, created in collaboration with Intellectual Property owner RoyalCasino Denmark, has players aiming to win a maximum of 50,000x their stake by way of several bonus features, including the Snap Drop and Diamond Tales features. 

Players are tasked with collecting Pearl Hearts on a special reel to take with them into the bonus features to progress story chapters, before ultimately reaching the Ocean Feature.