Zitro Digital expands through a new deal with Groove platform and aggregator

Zitro Digital announced it has expanded its global footprint by joining aggregator and platform Groove. As a result, global operators will have access to additional content with more punch.

Groove sports a bulging portfolio of thousands of games from over 100 studio partners including Zitro Digital, and with the addition of over 100 new games each and every month significantly expanding the global entertainment provider’s offering of games and sports betting.

Groove’s data-driven AI-platform now includes thousands of casino games such as slots, online casino and live casino, poker, table games, and the recently added Real Casino segment, which operators can easily integrate to increase player engagement and revenue.  

Groove is a one-stop-shop for iGaming B2B, covering immersive content, next-generation platform, advanced technology solutions and an easy-to-use self-service ecosystem. As a result, “Groove is widely considered as a benchmark for successfully developing a dynamic operator cluster," Zitro described. 

The company’s primary areas of focus include the integration of game content and payment systems, as well as software development and support for online casino platforms, all in the service of their brand cluster consisting of hundreds of casino brands. 

“Zitro, known universally as a land-based games development company, has quickly made an impact on the iGaming industry. Its extensive range of slot game series, such as Link King, Link Me, 88 Link and the newest Bashiba Link as well as over 35 video bingo games, will offer Groove’s B2B cluster new and unique games,” the company wrote.

Jose Javier Martí, COO at Zitro Digital said: “Groove’s operators will be a great fit for our popular game portfolio. Today, mobile devices are inseparable from users, and we know how to adapt our most popular games to continue growing”.

Yahale Meltzer, COO and co-founder at Groove added: “We are delighted to be working with Zitro Digital, a well-known and highly-regarded game developer with a deserved reputation. Their product suite has a proven track record of strong performance, which we are happy to help grow further”.