Wisconsin: IGT completes installation of its casino management system at Potawatomi Casino Hotel Carter

International Game Technology (IGT) announced it has recently completed an installment of the IGT ADVANTAGE casino management system at Potawatomi Casino Hotel Carter in Wabeno, Wisconsin. 

The CMS will enable Potawatomi Casino Hotel Carter guests to "enjoy future-forward gaming experiences and reap the benefits of a loyalty rewards program linked with sister property Potawatomi Casino Hotel in Milwaukee.”

Leigh Reidngton, General Manager, Potawatomi Casino Hotel Carter, commented: “Transitioning to the IGT Advantage system instantly added value to our Northwoods Club rewards members and introduced opportunities for optimization and modernization across the gaming floor.”

“IGT games and cabinets have been integral to our casino’s performance for decades, and we’re confident that switching to an IGT-powered CMS will position us for growth and exceptional customer satisfaction,” she added. 

Ryan Reddy, IGT SVP Global Video Poker, VLT, Systems and Payments, also stated: “IGT continues to be at the forefront of providing industry-leading gaming solutions to its customers and position them to accelerate growth and revenue through strengthened player engagement.”

“By elevating its product portfolio with the capabilities of the IGT ADVANTAGE casino management system, Potawatomi Casino Hotel Carter is equipped with proven, state-of-the-art technology that will optimize its gaming floor and enable personalized player experiences,” he concluded. 

IGT ADVANTAGE features modules including operator configurable Bonusing Rewards & Offers; Patron Management, a tool for building customized events and promotions; Machine Accounting, which streamlines and simplifies reporting; and Cage and Table Accounting.

The Potawatomi deployment will also include Floor Management, a cloud-based solution for downloading and configuring slot content. 

The news comes after IGT expanded its sports betting footprint to New Mexico via a multi-year agreement with the Pueblo of Santa Ana tribe. IGT PlaySports platform, self-service betting kiosks, and trading advisory services replaced a competitor's technology and services and are now powering sports betting at Santa Ana Star Casino Hotel in Santa Ana Pueblo.

Joe Asher, IGT President of Sports Betting, said: 'Santa Ana Star Casino Hotel knew that adding sports betting would enhance the gaming experiences available to its patrons when it opened its sportsbook several years ago, and we are thrilled that the tribe has decided to upgrade its offering by partnering with IGT.'

'IGT is committed to leveraging our vast experience powering sports betting at tribal casinos and our world-class betting products and services to help Santa Ana Star Casino Hotel achieve maximum sportsbook growth,' he stated.