SAGSE Latam unveils official conference program with 50+ sessions in two days

The authorities of Monografie, the company responsible for SAGSE Latam 2023, announced the official agenda of talks, conferences, exhibitions, and round tables to be held during the event, which will take place on April 19 - 20 at the Hilton Hotel & Convention Center in the city of Buenos Aires.

According to the announcement, this year, SAGSE will hold a congress on April 19, the first day of the event, which will be called SAGSE X, with talks and conferences, some in a traditional format and others shorter (up to 20 minutes), which will increase the profile of agile and dynamic sessions, already tested last year.

The event will also feature a new format, called SAGSE Unlocked, consisting of private, invitation-only sessions for up to fifteen participants, with keynote speakers and specific topics.

And finally, SAGSE Acquisition will be added to the agenda, with talks and conferences aimed specifically at the affiliate segment, which will take place on the afternoon of April 20.

The Official Program will then be as follows:

SAGSE X - Day 1

Wednesday, April 19th, Salón Atlántico - B and C, Hilton Hotel

- 9:30 a.m. 

Welcome breakfast and registration

- 10:00 a.m.

Opening remarks by the authorities

- 10:00 a.m. - 10:40 a.m.

An updated overview of regulation in Chile, Argentina, and Brazil 

Speakers: Cecilia Valdés, President of the Chilean Association of Gaming Casinos; Ida López, President of the Provincial Institute of Gaming and Casinos Mendoza; Omar Galdurralde, President of the Provincial Institute of Lottery and Casinos of the Province of Buenos Aires; Magnho José of the Brazilian Institute of Legal Gaming (Instituto Brasileiro Jogo Legal).

- 10:40 a.m. - 11 a.m.

Tackling illegal gambling: interaction between regulator, justice, and operator

Speakers: Ezequiel Domínguez, lawyer of LOTBA and member of the Coordinating Unit of Work against Illegal and Clandestine Gambling of ALEA; Celsa Victoria Ramirez, Fiscal en Ciudad de Buenos Aires. Moderator: Héctor D'Amico, auditor LOTBA.

- 11 a.m. - 11:18 a.m.

Payment Methods

Speaker: Leonardo Baptista, Pay4Fun 

- 11:18 a.m. - 11:48 a.m

How valuable are risk management systems, information security, and reliable infrastructure in your sports betting solutions, and do your current operators consider them? 

Speakers: Hugo Llanos, Altenar; Diego Salas, Altenar; Gabriel Szlaifsztein, Continent 8.

- 11:50 a.m. - 12:11 p.m.

Betting on e-sports

Speaker: Juana Bischoff, Senior Business Development Manager, Oddin.gg.

- 12.11 p.m. -12:30 p.m.

Poker: A mental sport in constant growth in Latin America

Speakers: Manuel Jimenez, EvenBet; Patricio Molloy, CoFounder, Latam Entertainment.

- 12:30 p.m. - 1:05 p.m.

How Many Games Does an iGaming Business Need for Stable Revenue Growth?

Speaker: Dario Leiman, Regional Business Development Manager, SOFTSWISS.

- 1:00 p.m. to 2:00 p.m.

Cocktail Lunch with Speakers and VIP guests

- 2:00 p.m. to 3:00 p.m.

Coffee networking with Speakers and VIP guests

- 3:00 p.m.

Ribbon cutting in the main hall and opening of the expo

SAGSE Unlocked - Day 1

Salón Atlantico A - Format of round tables on specific topics, closed doors, by invitation, and for a maximum of 15/20 people. 

- 10 a.m. to 11 a.m.

Infrastructure and Security as an added value to the user experience

Participating: Gabriel Szlaifsztein, Continent 8.

- 11:15 a.m. to 12:30 p.m. 

Single Technical Module: Recovery and effective maintenance of Slots: Troubleshooting, theoretical/practical

Participating: Patricio Rocco Slot Line Cleaners.

- 3:30 p.m. to 4:15 p.m.

"Implementation of the Responsible Gaming Standard and Tools for its correct analysis"

Participating: Mariana Ioizaga, former Deputy Manager of Gaming Conduct of LOTBA;
Federico Quintero - Institutional Relations Manager, Codere; Mariano Sosa, Plan A Technologies; Mauro Ernesto Guevara, Provincial Institute of Lottery and Casinos, Province of Buenos Aires.

- 4:20 p.m. to 4:45 p.m.

Sportbetting: Match-fixing: how it affects the industry and why it is essential to combat it

Participating: Juan Matias Méndez, Manager, Integrity Partnerships, Sportradar LATAM.

- 4:50 p.m. to 5:05 p.m.

The value of community engagement and the importance of creating a long-term sustainable strategy

Participating: Agata Fornasa, President SEA - (Señas en Accion ONG).

- 5:05 p.m. to 5:30 p.m.

Triple Impact in the Hotel, Casino, and Bingo Industry

Participating: Franco Luciano Di Pasquo, Executive Director, AHT Association of Tourism Hotels of the Argentine Republic; and Daniela Finocchiaro, Coordinator of the Greener Hotels Program, AHT.

SAGSE Acquisition - Day 2

Thursday, April 20, Salón Atlántico, Hilton Hotel

- 10:30 a.m. to 10:48 a.m

'How to build a successful affiliate program'

Speaker: Manuel Castiarena, LATAM Region Consultant - Catena Media.

- 10:50 a.m. to 11:08 horas

'Personal Branding'

Speaker: Gustavo Pagano, Personal Brander.

- 11:10 a.m. to 11:28 a.m. 

'Improving conversion rate: How to use experimentation tools to optimize your website'

Speaker: Diego Urfeig, CEO y Founder de Incremental.

- 11:30 a.m. to 11:48 a.m.

'Acquisition and retention: what's the secret formula?'

Speaker: Omar Calvo, Better Collective.

- 11:50 a.m. to 12:08 a.m.

'How to develop an effective content marketing strategy'

Speakers: Pablo Turiaci, Marketing Manager of Sacachispas Fútbol Club; Patricio Baigorrotegui, Director of Good Morning Sports.

- 12:10 a.m. to 12:28 a.m.

'Influencers and Affiliates: Legal Keys to Succeed in the Digital Marketing Era'

Speaker: Dr. Tomás Enrique García Botta, Partner - MF Estudio.

- 12:30 p.m. to 13:30 p.m.

Break / Lunch

- 1:30 p.m. to 1:48 p.m.

'How to use the marketing automation ecosystem for customer acquisition and retention'

Speaker: 

Hernán Litvac, Cofounder Icomm Unified Marketing Cloud.

- 1:50 p.m. to 2:08 p.m.

'How to use social networks in LATAM for customer acquisition'

Speaker: Juan José Mantese, Partner Latam MeridianBet.

- 2:10 p.m. to 2:28 p.m.

'How to measure the success of your affiliate program'

Speaker: Sofia Muñoz, Senior Sales Manager SpLatam. Similarweb.

- 2:30 p.m. to 2:48 p.m.

'Why it is convenient to develop affiliates through own communities, a strategic approach'

Speaker: Germán Catzman, Marketing Director of IslandBet.com. Marketing and BD consultant specialized in iGaming.

- 2:50 p.m. to 3:08 p.m.

'Successful cases in the generation of communities'

Speaker: Gastón Catzman, Founding Partner and GM of Playnuts Agency. Founding Partner of CodigoPoker and CodigoEsports.

- 3:10 p.m. to 3:28 p.m.

'How to control and maximize 100% of your media spend in real-time using MIA'

Speaker: Diego Fernandez, AdTech Director at Pipol.

- 3:30 p.m. to 3:48 p.m.

'Awaken the Giant...'

Speaker: Dr. Santiago Dayenoff, High-Performance Executive Coach.

- 3:50 p.m. to 4:08 p.m.

'Icons of the influencer industry'

Speaker: Pamela Balzano, content creator and professional poker player.

- 4:10 p.m. to 4:28 p.m.

'Sponsorship in Gaming, Esports, and Streaming'

Speaker: Walter Costabel, lawyer and Entrepreneur, Owner of LocalStrike, CEO at Argentina Game Show, and Marketing specialist in the world of video games.

- 4:30 p.m. to 4:48 p.m.

'Current customer acquisition trends in the Latam market'

Speaker: Victor Arias, Vice President LATAM, Pragmatic Play.

- 4:48 p.m. to 5:06 p.m.

'From OFF to ON'

Speaker: Marcelo Creado, Co-Founder, Eighty One Group.

- 5:06 p.m. to 5:24 p.m.

'Malvinas Esports and the success of a 100% Argentine team told in first person'

Speaker: Alan Polo, Manager Director Malvinas Esports, a professional multi-gaming organization.

- 5:24 p.m. to 5:42 p.m.

'Fan Engagement in the World of digital sports media'

Speaker: Cristian Barbosa, Director of Strategic Partnerships & Gambling.

- 5:42 p.m. to 6:00 p.m.

'Brazilian Market'

Speaker: Natalia Nogues, Managing Partner, Control+F5.

- 6:00 p.m. to 6:20 p.m.

'Opportunities for the affiliation business in Argentina in 2023'

Speaker: Patricio Molloy, Co-Founder of Digiplayers.

- 6:20 p.m. to 6:38 p.m.

'Argentina champions of the Qatar 2022 World Cup'

Speaker: Joaquin Cano, Head of Acquisition; Santiago Gandara, Chief Marketing Officer, Betwarrior

- 6:40 p.m.

Closing with Live Band