Kindred gets approval for its proprietary platform, to go live in New Jersey by mid-May

Kindred announced it has received final approval for its proprietary platform from the New Jersey Division of Gaming Enforcement. Introducing the Kindred platform in New Jersey will provide an enhanced customer experience, better analytics and improved flexibility. The platform is expected to go live in mid-May.  

The approval is an important step towards rolling out the Kindred platform across Kindred's North America footprint, according to the company.

The Kindred platform is expected to provide improved flexibility and performance through a richer set of analytics and data. It will also give Unibet customers in New Jersey an enhanced experience where products and content can be tailored to a greater extent, with wider options and offerings.

The Kindred platform will equally cater for Kindred's safer gambling approach in accordance with local needs and requirements. 

Henrik Tjärnström, CEO of Kindred Group, said: "I am very pleased that we are now able to launch our own Kindred platform in New Jersey, and I am immensely proud of everybody at Kindred who has made this possible."

"Introducing the Kindred platform to our customers in New Jersey will provide the entertainment and experience enjoyed by our customers in Europe. We are now finally able to show off our true Unibet product. I also want to thank the NJDGE for a professional collaboration during the approval process," he added. 

The Kindred platform is expected to go live in mid-May and see continuous improvements post launch. Kindred expects to continue the roll out of the platform in Pennsylvania during the second quarter 2023.