Pragmatic Play expands its presence in Mexico via new multi-vertical deal with operator Vívelo24

iGaming content provider Pragmatic Play has signed an agreement with Mexican operator Vívelo24, thus strengthening its position in the Latin American market.

As part of the new agreement, Vívelo24's users will now have access to Pragmatic Play's slots, live casino, and virtual sports offerings, including award-winning slots Sugar Rush and Gates of Olympus, alongside new releases like Big Bass – Keeping it Reel and The Knight King.

In addition, staple Live Casino titles such as Mega Wheel and Sweet Bonanza CandyLand will be available to Vívelo24’s players, alongside Virtual Sports games, including darts and horse racing.

This partnership is yet another important step for Pragmatic Play as it continues to expand throughout LatAm and follows recent similar deals with FullReto, MiCasino, and SA Esportes, maintaining the company's commercial growth trajectory, according to a press release. 

Victor Arias

Victor Arias, Vice President of Latin American Operations at Pragmatic Play, said: "We’re thrilled to be able to bring three of our most prominent verticals to Mexico with Vívelo24, reaching even more players with Pragmatic Play content."

"The Latin American market remains extremely important to us, and we’re really excited to continue growing in the region. We look forward to another successful LatAm partnership with Vívelo24 and can’t wait to see the reception to our games.”

Ignacio Palau

For his part, Ignacio Palau, Director at Vívelo24, added: "Pragmatic Play has one of the strongest and most diverse portfolios, so we’re ecstatic to be bringing their titles to Vívelo24. We have every faith that our players will embrace and enjoy the massive variety on offer."

"With Pragmatic Play being renowned for their extensive, award-winning offerings, they’re undeniably an industry leader, and we look forward to providing players in Mexico with their extremely high standard of games," he concluded.

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Players can now enjoy our crash game's engaging mechanics, social features and wins up to 5,000x the bet! 🧑‍🚀

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— Pragmatic Play (@PragmaticPlay) April 26, 2023

Earlier this week, the provider debuted its popular crash game Spaceman in South Africa with sports betting and games operator 10bet. The deal sees the operator become the launchpad for Spaceman to be played in the country for the very first time.