BetMGM launches branded Buffalo Wild Wings online slot in NJ, Pennsylvania and Michigan

Online casino and sports betting operator BetMGM announced Thursday the launch of a new Buffalo Wild Wings online casino slot game. The latest title is available in New Jersey on BetGM Casino, Borgata Casino, and Party Casino; in Pennsylvania on BetMGM Casino and Borgata Casino; and in Michigan on BetMGM Casino.

Buffalo Wild Wings is a branded slot developed by Inspired Entertainment exclusively for BetMGM. The Buffalo Wild Wings slot is a 40-line, 5x4-reel slot game featuring "vibrant stacked symbols and engaging bonus offerings," notes BetMGM. "It combines the visual appeal of the popular casual dining restaurant with winged buffaloes, burgers, and sports," the company explained in a press release.

Oliver Bartlett, Director of Gaming at BetMGM, said: "BetMGM's newest exclusive title presents our players with the branding and visual appeal of Buffalo Wild Wing's popular restaurant and sports bar with the familiar and player-centric game mechanics from Inspired."

"We have a great partner in Buffalo Wild Wings and look forward to continuing to work with them to deliver innovative experiences players can only find on BetMGM," he added.

Oliver Bartlett, Director of Gaming, BetMGM

For his part, Nigel Jones, Director of On-Premise Experience at Buffalo Wild Wings, said: "The Buffalo Wild Wings branded casino game is another opportunity to entertain our fans through the BetMGM platform. Partnering with one of the industry leaders in entertainment gives our guests one-of-a-kind experiences."

Lastly, Brooks Pierce, President and CEO of Inspired, noted: "We're thrilled to broaden our relationship with BetMGM through the development of the new Buffalo Wild Wings iGaming slot. We look forward to continuing our collaboration with BetMGM to deliver unique gaming experiences that wow their players."

Brooks Pierce, President and CEO of Inspired

BetMGM first partnered with Buffalo Wild Wings in 2021 to launch in-restaurant geolocation technology that serves customers unique sports betting promotions. Through OT Odds Powered by BetMGM, sports betting content, live game odds, and betting advice is delivered to customers on television screens throughout more than 300 Buffalo Wild Wing locations.

BetMGM has an estimated 29% national online casino market share in its four states of operation: New Jersey, West Virginia, Pennsylvania, and Michigan. In 2022, BetMGM awarded over $104 million in progressive jackpot payouts to online casino players. 

Earlier this month, sports betting and gaming group Entain reported a 15% increase in net gaming revenue (NGR) for the first quarter of 2023, compared to 12% for the whole of last year. Strong growth within the BetMGM business helped to push net gaming revenue up during the quarter, while the group also reported growth across all other segments.

According to the report, BetMGM grew NGR 76%, with a 28% iGaming market share and a 17% share in sports betting and iGaming markets where it operates. BetMGM's NGR was up 94% to approximately $470 million, in line with guidance of between $1.80 billion and $2.00 billion in revenue for the full year.