Pragmatic Play expands in Ontario through multi-vertical deal with bet365

iGaming content provider Pragmatic Play is expanding in Ontario with operator bet365. As a result of a newly signed deal, the supplier is taking its entire content portfolio live with the brand in the Canadian province's legal gaming market.

The partnership marks the first time Pragmatic Play’s suite of Live Casino games has been available in the province, notes the provider, with players in Ontario now able to discover titles such as Sweet Bonanza CandyLand alongside recent launches such as PowerUP Roulette. 

The provider’s Virtual Sports vertical has also gone live, including Force 1, "with immersive 3D renderings and 24/7 availability for bet365’s player base to enjoy," as noted by the company.

In addition, following last year’s deal with NorthStar Gaming in which Pragmatic Play took its slots portfolio live in Ontario, its first entry point into the market, more players in the province can now enjoy award-winning titles such as Sugar Rush and Gates of Olympus. 

The agreement is Pragmatic Play’s second in both Ontario and North America as a whole, with the provider "keen to explore the massive growth potential of the market as more states and territories seek to legalize online gambling and sports betting." 

Irina Cornides, Chief Operating Officer at Pragmatic Play, said: “Partnering with bet365 in Ontario is an exciting move for us at Pragmatic Play, as we continue to expand our reach in regulated markets across the world." 

“We’re delighted to enhance bet365’s offering in North America with some of the best games in the industry. As we are already live in Ontario with our award-winning range of Slots, this deal brings even more of our premium content to players in the province, including our popular Live Casino and Virtual Sports products.” 

A bet365 spokesperson said: “We are proud to extend our partnership with Pragmatic Play into the Ontario market. Their combination of award-winning innovative slots and live games perfectly fit bet365’s Games product, and they will be a welcome addition for our Ontario customers.”  

Pragmatic Play currently produces up to eight online slot titles a month, while also delivering Live Casino, Virtual Sports and Bingo games as part of its multi-product portfolio, available through one single API.

The announcement follows the launch earlier this week of Pragmatic Play's latest slot game, titled Knight Hot Spotz. "Fiery wins await in a mystical world where adventure beckons," said the supplier of the game's theme.