Kindred Group launches proprietary tech platform in New Jersey

Online gambling operator Kindred Group has launched its proprietary tech platform in the state of New Jersey. The brand describes its new US platform as aimed to deliver a safer and more secure gambling environment, and promises an elevated customer experience through advanced analytics and customizable features.

The New Jersey launch serves as a significant milestone in Kindred's broader plan to introduce its "state-of-the-art" platform across its operations in the United States, the company noted in a press statement.

Earlier this year, Kindred received the final approval from the Division of Gaming Enforcement (NJDGE), the regulatory authority in New Jersey, for its proprietary gaming platform. Now, the product is finally being rolled out.

Designed to provide an enhanced gambling experience, the platform offers personalized content, a wide range of products, and improved data analytics capabilities, says Kindred. These features enable the operator to tailor its offerings to individual customer preferences while ensuring what it bills as a seamless betting experience.

Henrik Tjärnström, CEO of Kindred Group, expressed his joy over the achievement, emphasizing the benefits it brings to the customers in New Jersey. With the implementation of the Kindred platform, customers will gain access to a safer and improved gambling experience, he added. 

Henrik Tjärnström, Kindred CEO

"We are now preparing to roll out the tech platform to all the states we operate in. Our aim is to migrate Pennsylvania to the Kindred platform during the second half of the year", said Tjärnström.

Kindred's proprietary tech platform has already proven to be a crucial element in the success of its brands in Australia and European markets, notes the operator. By leveraging the platform's capabilities, Kindred aims to replicate this strategy in the United States.