IGT PlaySports wins Sportsbook Supplier of the Year at latest edition of SBC Awards North America

International Game Technology (IGT) has announced that IGT PlaySports was named Sportsbook Supplier of the Year at the 2023 SBC Awards North America last week in New York. IGT currently is powering sports betting at more than 80 gaming venues across the U.S.

Joe Asher, IGT President of Sports Betting said: "There is no shortcut to success. Winning the Sportsbook Supplier of the Year award is a wonderful testament to the hard work our team members put in day after day, year after year.”

He further added: "IGT PlaySports is supporting customers in 30 jurisdictions across North America. We are honored to be recognized by SBC and look forward to continuing to serve our many loyal customers."

The company described the PlaySports platform as "one of the most influential technology stacks in the US and Canadian sports betting market." The platform promises versatility, scalability, and market readiness to provide crucial benefits for operators, especially those that require quick installations. 

Additionally, IGT PlaySports' trading advisory services team provides customers with around-the-clock support, including expert oddsmaking with localized pricing for pre-game and in-play bets, marketing and promotion, and on-call expertise for every aspect of day-to-day sportsbook operations.

The 2023 SBC Awards North America was held in conjunction with the 2023 SBC Summit North America and recognized the achievements of operators, affiliates and suppliers from all the major digital and sports betting disciplines including payments, marketing, platform providers and data.