Inspired extends Virtual Sports deal with Paddy Power to provide its products in the UK and Ireland

B2B gaming content and solutions provider Inspired Entertainment announced Monday a long-term contract extension as the provider of Virtual Sports to bookmaker Paddy Power. As part of the agreement, the provider will continue to provide its products to the entire Paddy Power retail estate in the UK and Ireland. The operator owns and runs over 600 betting shops in the jurisdictions and is a central brand within gaming giant Flutter Entertainment.

Brooks Pierce, President, and Chief Executive Officer of Inspired, said: "We are thrilled to extend our partnership with Paddy Power in supporting their retail venues across the UK and Ireland, as we have done for the past 12 years."

"We will continue to provide Paddy Power with our latest products and technology, giving them the advantage of our leading content for their Virtual Sports offerings," he added.

For his part, Vince Bateson, Head of Retail Gaming for Paddy Power, commented: "We are pleased to extend our relationship with Inspired for Virtual Sports products in all our retail betting shops in the UK and Ireland." 

"Our customers enjoy Virtual products, and our ongoing partnership with the Inspired team ensures we continue to provide the best possible experience in our retail shops," he concluded.

Last week, the provider announced a partnership with Cristaltec, a games producer and distributor for the Amusement With Prize (AWP) sector in Italy, for the installation of the new Cristaltec VLT cabinets running on Inspired’s platform in Codere, a Spanish multinational company operating in the private gaming sector across Europe and Latin America.