Entain partners with Gaming Realms to launch new multiplayer bingo game Slingo Bingo

Sports betting and gaming giant Entain has launched a "unique and innovative" new multiplayer bingo game under license from social gaming distributor Gaming Realms, titled Slingo Bingo. Described as "a first of its kind" to market, it was developed in-house by Entain and is exclusive to its UK customers.

The new game is aimed at Entain’s bingo-loving customers. The company notes that as the popularity of bingo continues to rise, with Entain’s Gala Bingo brand recording a 20% increase in active UK customers, the launch of Slingo Bingo further reinforces the group’s commitment to evolving and innovating within the vertical, providing its customer "with even more moments of excitement."

Gaming Realms touts Slingo as one of its market-leading brands. The company notes that the Slingo IP is "already much-loved by Entain’s customers," with Slingo titles accounting for half of the top ten most popular games available on Gala Bingo. The launch of the new Slingo Bingo game also sees Entain’s in-house expertise extend Slingo into the bingo vertical.

Satty Bhens, Chief Product Officer at Entain, said: “We’re seeing more and more customers come to us to play bingo, and these customers are always looking for the best online gaming experiences. All our customers in the UK will be excited to see one of their favorite brands brought to life in a bingo variant, with the launch of Slingo Bingo reaffirming Entain as the home of innovation, excitement, and fun.”

Gareth Scott, Chief Commercial Officer at Gaming Realms, commented: “Convergence and licensing partnerships are at the heart of what makes the Slingo genre so successful, therefore partnering with Entain to create Slingo Bingo is a milestone moment for us all here at Gaming Realms. This is a great opportunity for Gaming Realms to introduce Slingo to new audiences and grow brand equity.”