BettorEdge partners with Betting Ladies on women-oriented content for its community

BettorEdge, an online no-fee sports betting exchange and social platform, announced Tuesday that it has partnered with BettingLadies.com, described as the first sports betting community for women. The partnership will allow the BettorEdge community to receive access to Betting Ladies picks, content, and lessons directly on the platform.

Betting Ladies is a women-first community of sports fans that came together to share their betting journey and discuss sports and betting. After launching in May 2023, BettingLadies.com has published a host of content, blogs, and lessons, with more content and priority educational and inspiration betting tools in the pipeline.

For its part, BettorEdge was founded in 2019 following a University of Minnesota Sportradar Innovation Challenge, with a vision of creating a community centered around an efficient sports betting marketplace. BettorEdge was recognized in 2022 as SBC Rising Star of the Year and shortlisted in 2023 for their Social Responsible efforts.

Thanks to the new partnership, BettorEdge notes that its users can now follow Betting Ladies directly on the platform to get access to unique content and picks from their Lady Locks series. 

"The future of sports betting is enabling communities to connect and learn from each other's experiences to make more educated decisions" - Val Martinez, @BettingLadies Founder

We are excited to partner with Betting Ladies to connect women bettors! https://t.co/8IQvwURd5t pic.twitter.com/CGPLhUFRSa

— BettorEdge - Social Betting Marketplace (@BettorEdge) May 30, 2023

Betting Ladies runs with the slogan “Bet Like A Lady” and claims that “women approach sports betting differently," leading to an appetite for sports betting content created "for women, by women.”

Val Martinez, Founder of Betting Ladies, said: "Betting Ladies provides an amazing community for women bettors to discuss their experience and journey with sports and sports betting. BettorEdge is a great extension of the community as their social betting platform provides easy access to content while offering 5-10% better returns with BettorEdge's no vig platform, something every responsible bettor finds attractive."

"The future of sports betting is enabling communities to connect and learn from each other's experiences to make more educated decisions. Through this partnership, we're placing Betting Ladies' content at the literal fingertips of the BettorEdge community for their use, helping everyone make more educated bets. Through BettorEdge's social feeds, we can help spread this guidance as far as possible."