Kambi wins Innovation in Sports Betting Software, Sports Betting Supplier at EGR B2B Awards

Sports betting solutions provider Kambi won two prizes at the EGR B2B Awards, including the accolade for Innovation in Sports Betting Software for its AI-driven trading capability. Kambi also retained the title of the leading Sports Betting Supplier this year. 

Kambi described the awards, held at The Roundhouse in London, as among "the most prestigious in the online gaming and sports betting industry." Explaining the keys to its victory at the event, the firm noted that the AI-driven algorithmic trading that was launched ahead of the 2022 World Cup has enabled the company to elevate its odds creation "beyond that of any other sportsbook" through the pricing and trading of odds without human intervention.

Having since been rolled out across all top domestic soccer leagues and European cup competitions, the third-generation method of trading has delivered "significant" benefits for Kambi’s partners, including almost instantaneous publishing times and a far greater depth of markets.

We are thrilled to announce that Kambi won not one but two awards at last night's EGR B2B Awards, taking home the prizes for Sports Betting Supplier of the Year and Innovation in Sports Betting Software for our pioneering AI-powered trading capabilityhttps://t.co/68QPHIDxEx pic.twitter.com/PPYta6oEHl

— Kambi (@KambiSports) June 9, 2023

The award marks the second consecutive year Kambi has won the Innovation in Sports Betting Software category at the EGR B2B Awards after its Bet Builder was awarded the same accolade last year. 

David Jacquet, SVP of Analytics at Kambi, said: “We are delighted that Kambi’s commitment to innovation and product excellence has been recognized by the EGR B2B Awards with these two awards, which are a testament to the hard work of our talented teams."

He further added: “Throughout the development of our AI-powered algorithmic trading capability, we’ve been committed to setting a new standard in sports betting, creating solutions that eliminate friction and deliver far greater betting options.” 

The annual EGR B2B Awards are judged by a panel of experienced industry executives and independently adjudicated by the professional services firm Deloitte.