BGaming partners with Dutch street artist I AM EELCO for creative iGB Live collaboration

iGaming content provider BGaming has announced a collaboration with Dutch street artist I AM EELCO ahead of July's iGB Live in Amsterdam. The artist, real name Eelco van den Berg, was named one of New York City's Top 10 street artists and will create a rethinking of BGaming's themes and characters from games such as Aztec Magic, Elvis Frog in Vegas and Book of Cats.

At the event, which is scheduled from July 11th to 14th, BGaming's stand will be decorated with Eelco's artwork, while the slot studio will also offer an exclusive collection of branded merchandise for partners and clients.

In a press statement, BGaming noted: “Eelco's award-winning art has previously been commissioned by numerous brands including Philips, Levi's, Jack Daniels and Heineken, and in addition to his creative endeavors, the artist also works as a guest lecturer at the Willem de Kooning Academie, in the Netherlands.”

Have a look at the sneak peek of #BGaming's collaboration with Dutch street artist I AM EELCO at #iGBLive! 2023.

Catch this art-gaming remake fusion and meet our team at stand N62.

📅 11-14 July
📍 Amsterdam

Learn more: https://t.co/tugwzQhEM2

#gamblingindustry #gamblingnews pic.twitter.com/TxwIqXjcIN

— BGaming Official (@BGamingO) June 14, 2023

This new collaboration between BGaming and Eelco marks the studio's second partnership with local artists, after previously teaming up with pop culture-inspired artist Thumbs at ICE London in February.

Kate Puteiko, CMO at BGaming, said: "We are excited to see how I AM EELCO adapts the stars of our top slots for our stand at iGB Live next month. His unique style will add a whole new dimension to our games. At BGaming, we always look to support local artists and can't wait to show off Eelco's work as part of our continued commitment."
 
I AM EELCO added: "The colorful BGaming games match my style perfectly and I can't wait to put my own slant on them. I'm sure visitors to the stall will look forward to spotting some of their favorite characters."

Attendees approaching booth N62 during iGB Live! will get the chance to have a closer look at the exclusive visuals. In addition, visitors will learn about the company's latest products, which BGaming assures are "designed to enhance and diversify your online casino portfolios."